Procurement Summary
State: Maharashtra
Summary: Development and execution of a comprehensive digital content strategy for Reels/ Shorts across Facebook (20-60 seconds), Instagram (15-90 seconds), and You Tube (15-60 seconds)
Deadline: 06 Mar 2026
Posting Date: 20 Feb 2026
Other Information
Notice Type: Tender
TOT Ref.No.: 136240158
Document Ref. No.:
Financier: Self Financed
Purchaser Ownership: Public
Document Fees: Refer Document
Tender Value: Refer Document
EMD: Refer Document
Purchaser's Detail
Name: Login to see tender_details
Address: Login to see tender_details
Email: Login to see tender_details
Login to see detailsTender Details
Tender for Development and execution of a comprehensive digital content strategy for Reels/ Shorts across Facebook (20-60 seconds), Instagram (15-90 seconds), and You Tube (15-60 seconds), all produced in 9:16 ratio. The scope of work will include preparation of a structured monthly calendar, creation of multilingual content in Marathi, Hindi, and English, and design of platform-optimized graphics and videos. Deliverables will cover captions and hashtags, publication of project updates with photos and videos, and transparent communication through informative visuals, infographics, and government-standard designs. Short videos (Reels/Shorts) will be produced with professional intros, outros, titles, and background music, while posting, scheduling, and coordination across all platforms will be managed systematically. Comments will be monitored with informative responses, misuse will be controlled, and periodic reports will be submitted to the concerned department. Secure data management, storage, and backup of all content will be ensured, with all outputs adhering strictly to platform specifications etc. completed. As per Government of India regulates digital content under the Information Technology (Intermediary Guidelines and Digital Media Ethics Code) Rules, 2021 and prevailing guidelines/act required permissions related to this and as directed by Engineer in Charge.
Documents
Tender Notice