an Online Marketing and Performance Marketing Tender - 144429630

Procurement Summary

Country: Germany

Summary: Tender for an Online Marketing and Performance Marketing Agency for Social Media Advertising - Programmatic Advertising - Data-Driven Digital Campaigns.

Deadline: 01 Sep 2026

Posting Date: 02 Jul 2026

Other Information

Notice Type: Tender

TOT Ref.No.: 144429630

Document Ref. No.: 453780-2026

Competition: ICB

Financier: Self Financed

Purchaser Ownership: Public

Tender Value: Refer Document

CPV Classification

79340000 - Advertising and marketing services

Purchaser's Detail

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Tender Details

Tender for an online marketing and performance marketing agency for social media advertising - programmatic advertising - data-driven digital campaigns. Digital visibility is a crucial success factor for competitiveness tourist destinations. In the context of growing tourism offerings, diverse communication channels and changing consumer habits, professional digital marketing plays a key role for RTG. The city of Regensburg has one strong cultural profile and a diverse range of events - from UNESCO World Heritage sites to modern event formats. In order to convey this diversity online to target groups, a specialized agency that uses data-driven strategies is required combines with creative storytelling. An agency for online and performance marketing supports RTG in efficiently aligning its communication measures to relevant target groups, achieving measurable reach and conversion rates, content to be implemented in a targeted manner along the customer journey and to distribute budgets optimally across digital channels. In addition, data-based campaign management enables precise measurement of success and continuous optimization, enabling RTG to achieve its goals - Strengthening the brand, increasing the quality and length of stay - can be achieved demonstrably and sustainably. Especially in view of the increasing importance of programmatic advertising, AI-supported market...
Document Type: Contract Notice Reference Number: Online marketing and performance marketing agency Contract Type: services Authority Type: pub-undert-ra Doc Title: Tender for an online marketing and performance marketing agency for social media Advertising – Programmatic Advertising – datengetriebene digitalen Kampagnen. Dispatch Date: 2026-07-01 Publish Date: 2026-07-02 Submission Date: 2026-09-01

Documents

 Tender Notice