Strategic Communications Adviser Tender, Cote d'Ivoire - 25506273

Procurement Summary

Country : Cote d'Ivoire

Summary : Strategic Communications Adviser

Deadline : 19 Aug 2018

Other Information

Notice Type : Tender

TOT Ref.No.: 25506273

Document Ref. No. :

Competition : ICB

Financier : African Development Bank (AfDB)

Purchaser Ownership : -

Tender Value : Refer Document

Purchaser's Detail

Purchaser : AFRICAN DEVELOPMENT BANK
Attn: Maali Harrathi Immeuble CCIA, Abidjan African Natural Resources Center Telephone: +225 20 26 32 13
Cote d'Ivoire
Email :m.harrathi@afdb.org

Tender Details

Expression of Interest are invited for Strategic Communications Adviser.

1. Rationale, Objective and the Scope of the Assignment

In light of its wide scope of strategic objectives, the African Natural Resource Centre (ANRC) at the African Development Bank (AfDB) is looking to retain the consulting services of a Senior Strategic Communications Adviser to oversee the implementation of a comprehensive strategic communication programme with a focus on reputation management, knowledge dissemination and advocacy. In order for the Bank to be recognised as an established knowledge broker, it needs to enhance the awareness of the quality and importance of its knowledge output support for its regional member countries. In addition, the services of the Adviser would also be called required for overseeing the editing of the Centre’s knowledge products, notably its various sector-specific publications.

The Centre intends to procure the services of a Senior strategic Communications Adviser to work on key priority areas that will include: developing strategic communications campaigns; knowledge management, including desktop publishing of knowledge products and promotional materials; editing the Centre’s publications, and managing external editors; managing the Centre’s digital and social media presence; monitoring communications effectiveness; monitoring and supporting the management of external relations and partnerships; and supervising the work of a Communications Officer, who will provide substantial support in the implementation of the aforementioned tasks.

The consultant services will thus be needed to support ANRC’s communications and knowledge output.

The Centre will support policy design through facts based on case studies and policy analytics. These will be ANRC main conduits for increasing knowledge. On the other hand, to influence policy direction, the Centre will conduct periodic knowledge seminars and public policy briefs, case studies and produce a bi-annual flagship report. These activities place advocacy, information dissemination, editorial work, publishing and event management at the core of the Centre’s operating framework. The resources and architecture will require a robust communications strategy and a significant level of communications expertise. Communication is therefore critical for the success of the Centre’s strategy to be recognised as a leading knowledge source on natural resources management.

2. Scope of work

Under the supervision of the ANRC Director and in consultation with the Bank’s Public Communications and External Relations Department, the consultant will design and implement the strategic communications and external relations programme of ANRC. This programme will entail engagement with target audiences using the most effective tactics, tools and channels to disseminate key messages and stories, in order to increase awareness, position the African Development Bank, and build strong and productive relationships with partners, donors and stakeholders.

Responsibilities will include, but may not be limited to, the following:

Communications Plans - The consultant will create robust communication plans for the Centre. In addition to the annual communications workplan, if and where necessary, the consultant will also design detailed implementation-oriented communications plans for ANRC’s specific initiatives, publications and events. These communications plans should spell out the objectives of communications activities and how they will be achieved.

Outreach campaigns - The consultant will work with management to design and implement outreach campaigns targeting specific stakeholders and key audiences. He/She will use the tools available such as digital platforms, social media, print and broadcast media as well as innovative visual campaigns to engage audiences with captivating stories and strategic messages.

Knowledge landscape presence - The consultant will liaise with the Communications and External
Relations Department (PCER) to support the Bank’s growing presence in the global knowledge
partnership landscape. He/She will position the Bank as a key partner and a major player in research,
knowledge and expertise on Africa through regular web news items and stories, social media
engagement and media releases on the activities of the Bank.
Web content maintenance - The consultant will support the Centre in ensuring that the content of the
African Development Bank website concerning the Centre and its activities are consistently relevant
and up to date.
Newsletter - The Consultant will manage the production of a regular electronic newsletter aimed at
keeping Bank staff and the public at large abreast of the Centre’s latest activities, such as knowledge
products, research and partnerships.
Media relations - Coordinating with task managers and PCER’s Media Relations team, the consultant
will support the Centre in ensuring a prominent presence in the media. The consultant may also be
required to coordinate some aspects of media outreach activities, such as managing media interviews
and the publication of articles in trade magazines, newspapers, among other publications.
Knowledge management and desktop publication: The consultant will lead the editorial, publication
and digital management of the Centre’s knowledge products and, where needed the knowledge
products of other departments within the Centre. He/she shall work with third party companies as well
as editors and designers to ensure that the production and dissemination of all knowledge material are
of world-class quality. The consultant will engage with stakeholders and contribute to the reputation of
the Centre and the Bank. The consultant will make sure that outsourced design and layout conforms
with the Bank’s graphic charter. He/She will consult PCER before final validation. In addition to the
duties outlined above, the consultant will also be required to take on the role of the Centre’s English
Editor and edit publications accordingly.
3. Preferred Methodology
Preferably, the assignment will be conducted from Abidjan to allow access and close interaction with
Centre and Bank staff, especially at the early stages. The assignment requires a review of background
documents on the Centre and knowledge tools and products developed so far. It will also require
information on upcoming events necessitating specific tailored material. The incumbent will engage
with ECNR and PCER where necessary.

Documents

 Tender Notice