Marketing Campaign in Ghana for EDGE Tender in Ghana - 35822840

Procurement Summary

Country: Ghana

Summary: Marketing Campaign in Ghana for EDGE

Deadline: 02 Sep 2019

Posting Date: 30 Aug 2019

Other Information

Notice Type: Tender

TOT Ref.No.: 35822840

Document Ref. No.: 1264090

Competition: ICB

Financier: World Bank (WB)

Purchaser Ownership: -

Tender Value: Refer Document

CPV Classification

79342000 - Marketing services

Purchaser's Detail

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Tender Details

Expression of Interest are invited for Marketing Campaign in Ghana for EDGE.
Expression of Interest Deadline
02-Sep-2019 at 11:59:59 PM (Eastern Time – Washington D.C.)
Language of Notice
English
Selection Notice
Assignment Country
· GH - Ghana
Funding Sources
The World Bank Group intends to finance the assignment/services under:
· BB - BANK BUDGET
Individual/Firm
The consultant will be a firm.
Assignment Description
IFC intends to create large-scale awareness for the value that the EDGE green building program brings and to realize significant uptake of the certification system in Ghana. The assignment is to use B2B marketing techniques to connect, engage, and convince property developers, construction firms, architectural and engineering firms, and the financial sector that EDGE is the right solution to transform the real estate sector, making early adopters leaders in the market. The identification and uptake of these early pioneers will prime the market and influence other developers through growing evidence that certified green buildings deliver brand equity and tangible monetary results.
The B2B campaign will focus on research, events execution, and media engagement within the Accra market. There are two components: research and database development for marketing and engagement purposes, and planning and delivery of a marketing event that attracts considerable attention and galvanizes others into action. Success will be determined by whether we can transition the marketing effort from the peer-to-peer environment to the establishment of long-term, powerful client relationships at the portfolio level. The desired outcome will be to seed the market with both greater recognition of the value of EDGE, as well as to qualify leads to help the local partner to achieve certification targets.
Attachments
· Optional TOR File
Qualification Criteria
· 1. Confirmation of at least 6 years of marketing and events experience within the designated market.
· 2. Demonstration of a high level of experience through the provision of a list of important clientele.
· 3. Assigning a dedicated A-team of events professionals with senior management oversight.
· 4. Evidence of major contacts in either the property and/or financial sectors.
* - Mandatory
Shortlisted consultants will be invited to respond to a Request for Proposal. Contract awards will be made in accordance with the World Bank Group Procurement Policies and Procedures.

Documents

 Tender Notice