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Marketing Campaign in Ghana for EDGE Tender, Ghana - 35822840

INTERNATIONAL FINANCE CORPORATION has floated a tender for Marketing Campaign in Ghana for EDGE. The project location is Ghana and the tender is closing on 02 Sep 2019. The tender notice number is 1264090, while the TOT Ref Number is 35822840. Bidders can have further information about the Tender and can request the complete Tender document by Registering on the site.

Procurement Summary

Country : Ghana

Summary : Marketing Campaign in Ghana for EDGE

Deadline : 02 Sep 2019

Other Information

Notice Type : Tender

TOT Ref.No.: 35822840

Document Ref. No. : 1264090

Competition : ICB

Financier : World Bank (WB)

Purchaser Ownership : -

Tender Value : Refer Document

Purchaser's Detail

Purchaser : INTERNATIONAL FINANCE CORPORATION
Ronke-Amoni Ogunsulire Country Manager No. 3 Independence Avenue, Ridge, Accra. Accra, Ghana Tel: +233 302 214-600, 307 012-170/1, 307 011-282/3 Assistant:Marie Chantal Zavudu Zero
Ghana
Email :ifcaccra@ifc.org

Tender Details

Expression of Interest are invited for Marketing Campaign in Ghana for EDGE.

Expression of Interest Deadline

02-Sep-2019 at 11:59:59 PM (Eastern Time – Washington D.C.)

Language of Notice

English

Selection Notice

Assignment Country

· GH - Ghana

Funding Sources

The World Bank Group intends to finance the assignment/services under:

· BB - BANK BUDGET

Individual/Firm

The consultant will be a firm.

Assignment Description

IFC intends to create large-scale awareness for the value that the EDGE green building program brings and to realize significant uptake of the certification system in Ghana. The assignment is to use B2B marketing techniques to connect, engage, and convince property developers, construction firms, architectural and engineering firms, and the financial sector that EDGE is the right solution to transform the real estate sector, making early adopters leaders in the market. The identification and uptake of these early pioneers will prime the market and influence other developers through growing evidence that certified green buildings deliver brand equity and tangible monetary results.

The B2B campaign will focus on research, events execution, and media engagement within the Accra market. There are two components: research and database development for marketing and engagement purposes, and planning and delivery of a marketing event that attracts considerable attention and galvanizes others into action. Success will be determined by whether we can transition the marketing effort from the peer-to-peer environment to the establishment of long-term, powerful client relationships at the portfolio level. The desired outcome will be to seed the market with both greater recognition of the value of EDGE, as well as to qualify leads to help the local partner to achieve certification targets.

Attachments

· Optional TOR File

Qualification Criteria

· 1. Confirmation of at least 6 years of marketing and events experience within the designated market.

· 2. Demonstration of a high level of experience through the provision of a list of important clientele.

· 3. Assigning a dedicated A-team of events professionals with senior management oversight.

· 4. Evidence of major contacts in either the property and/or financial sectors.

* - Mandatory

Shortlisted consultants will be invited to respond to a Request for Proposal. Contract awards will be made in accordance with the World Bank Group Procurement Policies and Procedures.