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Market Scoping & Gender-Smart Segmentation Tender - 132415146

The WORLD BANK(WB) has issued a Tender notice for the procurement of a Market Scoping & Gender-Smart Segmentation of Women-Led/Owned MSMEs in Rwanda in the Rwanda. This Tender notice was published on 20 Dec 2025 and is scheduled to close on 08 Jan 2026, with an estimated Tender value of Refer Document. Interested bidders can access detailed Tender information, eligibility criteria, and complete bidding documents by referencing TOT Ref No. 132415146, while the tender notice number is 0002020192 and Registering on the platform.

Procurement Summary

Country: Rwanda

Summary: Market Scoping & Gender-Smart Segmentation of Women-Led/Owned MSMEs in Rwanda

Deadline: 08 Jan 2026

Posting Date: 20 Dec 2025

Other Information

Notice Type: Tender

TOT Ref.No.: 132415146

Document Ref. No.: 0002020192

Competition: ICB

Financier: World Bank (WB)

Purchaser Ownership: Public

Tender Value: Refer Document

Purchaser's Detail

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Tender Details

The Women Entrepreneurs Finance Initiative (We-Fi) supports women entrepreneurs by expandingaccess to financial products and services, strengthening their businesscapabilities, broadening networks, connecting them with mentors, and creatingopportunities to participate in domestic and global markets. In Rwanda, the We-Fi project aims to increase accessto tailored financial products and services for women-led micro, small, andmedium enterprises (WMSMEs). As part of its product development component, We-Fi is engaging with financial service providers in Rwanda to enhance the designof new financial solutions specifically targeted at women entrepreneurs. To ensure that new and existing offerings adequatelyresponds to the diverse realities of women-led enterprises, We-Fi recognizesthat WMSMEs are not a homogeneous group. Women entrepreneurs operate across awide range of sectors, business sizes, and growth stages; they differ in theirdigital capabilities, network support, household responsibilities, motivations, financial behaviors, and risk profiles. Yet existing data in Rwanda provideslimited insight into these distinct segments and their corresponding financialand non-financial needs. A gender-smart segmentation and market scopingexercise—paired with direct engagement through focus groups and interviews—istherefore required to surface actionable insights that will inform productdesign. The resulting evidence will support financial service providers indeveloping customer-centric offerings, strengthen the broader We-Fi program, and help Rwanda-s financial ecosystem better tailor services to womenentrepreneurs.
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Documents

Tender Notice

ToR-WMSMEs-market-scoping-Rwanda-to-procurement.docx

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