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Market Research for Digital Financial Services Tender - 14399826

The THE WORLD BANK has issued a Tender notice for the procurement of a Market Research for Digital Financial Services in the Cameroon. This Tender notice was published on 28 Jun 2017 and is scheduled to close on 04 Jul 2017, with an estimated Tender value of Refer Document. Interested bidders can access detailed Tender information, eligibility criteria, and complete bidding documents by referencing TOT Ref No. 14399826, while the tender notice number is 1245662 and Registering on the platform.

Procurement Summary

Country: Cameroon

Summary: Market Research for Digital Financial Services

Deadline: 04 Jul 2017

Posting Date: 28 Jun 2017

Other Information

Notice Type: Tender

TOT Ref.No.: 14399826

Document Ref. No.: 1245662

Competition: ICB

Financier: World Bank (WB)

Purchaser Ownership: -

Tender Value: Refer Document

CPV Classification

79310000 - Market research services

Purchaser's Detail

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Tender Details

Expression of Interest are invited for Market Research for Digital Financial Services in Cameroon.
Under The Partnership for Financial Inclusion, IFC is assisting a mobile network operator (MNO) in Cameroon to expand their existing customer segment to new clients and markets. IFC is supporting the MNOs plans to implement an expansion and financial inclusion strategy with research to identify opportunities in the market that will help the MNO develop the best products to service its customer base. IFC is looking for a market research firm (Consultants) for this research assignment on mobile money and access to finance in Cameroon. Consultants will be hired to conduct desk research, data collection and analysis on customer needs and preferences for financial services and the extent to which these needs may be met through mobile money. The market research will also involve a competitor analysis, agent profiling, customer segmentation, and product assessment. The goal is to identify and quantify the potential customer base in the Cameroonian market.

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