Procurement Summary
Country : Germany
Summary : It Solution Loyalty (As Saas)
Deadline : 02 Apr 2024
Other Information
Notice Type : Tender
TOT Ref.No.: 98196468
Document Ref. No. : 135312-2024
Competition : ICB
Financier : Self Financed
Purchaser Ownership : Public
Tender Value : Refer Document
Purchaser's Detail
Purchaser : DB FERNVERKEHR AG (BUKR 13)
Address: Europa-Allee 78-84
Town: Frankfurt Main
NUTS-Code: DE712
Postal Code: 60486
Attn: FE.EA 52
Phone: 49 069 265 15144
Fax: 49 6926520154
Germany
Email :patrick.huth@deutschebahn.com
URL :http://www.deutschebahn.com/bieterportal
Tender Details
The current CRM IT landscape of DB Fernverkehr AG consists of various IT systems. The central CRM system, which currently covers many core functionalities of the individual specialist domains, is to be replaced as part of the C³ project. The overarching goal of Project C³ is therefore to improve CRM ITTo renew the landscape and important associated processes of DB Fernverkehr AG. This is intended to ensure that DB Fernverkehr AG's CRM is prepared for the future. The focus of the project is on the implementation of a holistic CRM IT architecture.
The one in the creamThe components of the CRM IT landscape to be replaced that were considered in Project C³ include the following technical domains:
•Communications (dialogue marketing)
•Loyalty (BahnBonus customer loyalty program) - focus of this tender
•Customer Care (customer service)
•Analytics
As well as various Umssystems:
•BahnCard
•BahnBonus App
•Premium World
•Sales system
•and others
The technical coupling of the systems is usually carried out via an integration solution operated internally by DB. In addition, central monitoring is established to support the technical operation of the end-to-end processesert.
Scope of procurement:
The aim of this EU tender is to procure an IT solution for the technical domain of loyalty. This means that this tender is expressly not about completely replacing the entire CRM IT landscape, but rather about a new application that best...
Document Type: Contract Notice
Reference Number: 24FEA72695
Contract Type: supplies
Estimated Value: 0.00 - EUR
Doc Title: IT-Loesung Loyalty (als SaaS)
Dispatch Date: 2024-03-01
Publish Date: 2024-03-05
Submission Date: 2024-04-02
Documents
Tender Notice