Institutional consultancy: Capacity building and quality assurance of children’s programme to develop capacity for Rwanda Broadcasting Agency in children’s media programme, and to provide quality ass
Deadline: 28-Jun-2017 15:08
Time zone: (GMT 2.00) Brussels, Copenhagen, Madrid, Paris
Description:
TERMS OF REFERENCE
Title:: Institutional consultancy: Capacity building and quality assurance of children’s programme
Purpose: To develop capacity for Rwanda Broadcasting Agency in children’s media programme, and to provide quality assurance to the children’s programme
Location: Rwanda
Start date: October 2017
Duration : Three months (including both in-country phase and distance support before and after)
Reports to: C4D Specialist
Budget grant : EKN /IKEA
Project and activity codes: 3750/A0/05/600/002/005
Background
Early Childhood Development (ECD) is among the flagship programs for UNICEF Rwanda to support optimal development of children 0-6 years in cognitive, physical and social/emotional skills. Rwanda Demographic and Health Survey 2014-15 showed that there is limited interaction between parents and young children in Rwanda, and few children have toys and books to stimulate the child’s brain development. As for social services, there is limited access to organized child care. To increase children’s (including children with disabilities) exposure to age-appropriate stimulation, mass media was identified as an effective channel to disseminate play-based learning contents for young children and their families.
In partnership with Rwanda Broadcasting Agency (RBA), Imbuto Foundation and MIGEPROF as the lead Ministry, UNICEF is scaling up the partnership to bring more educational entertainment to young children. This includes a weekly radio program named “Itetero” launched in October 2015 and aired on Radio Rwanda. Itetero TV is also being planned to launch in 2017.
2.Objective of the consultancy
The primary objective of this consultancy is to develop the capacity of Rwanda Broadcasting Agency staff and the Content Advisory Group (CAG) for its children’s media programme.
To provide refresher training to the radio programme crew.
To provide refresher training for the CAG members - a group of experts in the area of health, nutrition, protection, disability, and families, which provides support to story lining process.
To provide introductory training for the TV crew.
To plan and co-facilitate a story lining workshop.
To provide quality assurance of the 52 storylines created.
To give advice to the TV crew and radio crew to make overall quality improvements in the programme, including a review of the feedback loop from the audience.
To facilitate and guide the production of two episodes of the ITETERO TV programme
3. Justification
Children’s media programme in Rwanda is in its early years yet increasingly recognized as an effective communication channel on ECD issues. In order to develop an effective and age-appropriate content for young children, and make most of the media capacity, expertise in this field is essential. Such expertise is not found in-house.
4.Scope of work and tasks
The institutional consultant will undertake the following tasks to improve the children’s media programme in Rwanda:
Tasks and Suggested duration
1. Pre-assessment of the current radio and TV programme being produced by the Rwanda Broadcasting Agency in Kinyarwanda (storyline in English will be shared along with the concept note and other relevant documents). Prepare a detailed work plan for the in-country phase. 1 week
2. Contribute to the development of the agenda of a week-long story lining workshop, which will be co-facilitated together with the local NGO facilitation team during the in-country phase. (October 2017). 2 days
3. Facilitate an introductory training to Rwanda TV’s crew. This include the importance of communicating with children, character development for the drama segment, developing children’s games segment, and developing vox pop segment. 2 weeks
4. Review and advise the current feedback mechanism asa a way of real-time assessment of the quality of the programme (including SMS feedback and the locally organized listening clubs). 2 days (1 day at RBA in Kigali, 1 day out of Kigali to observe the facilitation of listening clubs)
5. Facilitate a refresher training to Radio Rwanda’s crew and Content Advisory Group. This includes a review of existing programme, further character development for the drama segment, complementary training to improve all the segments as discussed with UNICEF and RBA, including the aspect of child participation in the production. By the end of the workshop, contents for the radio and TV dramas will be produced with particular attention to age-appropriate messaging and social inclusion. 1 week
6. Production workshop to the RBA production team: Supporting the team to conduct pre-testing with children, overseeing technical production process (including rehearsals and directing children, advising on sound technician for ambiance sound and the use of transitional music, how to pitch the messages for parents). 2 weeks
7. Provide quality assurance by reviewing and commenting on all the story lines (December 2017). 4 days
Overall, estimated duration of the in-country phase is about 5 weeks and off-site phase (before and after) is about 2 weeks.
5. Expected deliverables
1. Concept note including the detailed work plan and pre-assessment of the current radio and TV programme)
Within 7 calendar days from the start date of the contract.
2. Report of the in-country phase including the identifyed gaps, training conducted, and the recommendations
Within 10 calendar days after the in-country phase is completed
3. 52 draft storylines supervised
Within 5 calendar days after the draft storylines are shared
4. Two ITETERO TV programme created
By end of consultancy
6. Payment schedule
Payments will be made upon submission of the key deliverables:
30% on submission of the concept note.
50% upon successful completion of the in-country phase (to be confirmed through report submission).
20% after submission of the detailed comments on the draft storylines
7. Reporting/supervision
The Consultant will report to the C4D Specialist in UNICEF.
8. Qualifications and experience required / evaluation criteria:
The institution should fulfill the following requirements to be selected for this assignment:
At least 15 years’ experience in Communication for Development (5 points)
Can deploy a team leader with advance degree in communication, Early Childhood Development or relevant field (15 points)
Can deploy a team leader with at least 15 years of hands-on work experience in children’s media (15 points)
Proven experience in facilitating workshops (15 points)
Experience in working with media, especially in children’s media (15 points)
Previous experience of working with UN and/or Government (5 points)
Excellent writing and communication skills in English (Minimum requirement)
Financial proposal (30 points)
9. General conditions: procedures and logistics:
The consultant will be required to use their own facilities and equipment: computers, office. The requested budget for the assignment should include travel and DSA costs for the people involved in it. If the assignment requires field trips, that should also be included in the proposal.
10. Copyright, Patents and other Proprietary Rights
UNICEF shall be entitled to all intellectual property and other proprietary rights including but not limited to patents, copyrights and trademarks, with regard to documents and other materials which bear a direct relation to or are prepared or collected in consequence or in the course of the execution of this contract.
How to apply:
Interested institution should submit:
a technical proposal, which includes company profile, technical expertise of the lead consultant, sample work(s), a brief description of the approach and core values that will be applied for this service, and any other information to prove the candidacy based on the desired qualification described above.
a financial proposal. The financial proposal should include all costs including airfare, hotel, in-country transportation, and any equipment required to carry out the tasks mentioned above. UNICEF will facilitate the logistics for the participants, workshop venue, and facilitate the translation as necessary. For reference, current DSA rate for Kigali is USD208 per day.
You are requested to send separate technical and financial proposals to
[email protected] or at UNICEF Kigali loacted at Kacyiru Ebenezer House to the reception desk not later than 28 June 2017 at 5:00 pm Kigali Time.
UNSPSC:
I - Personal, Domestic & Consumer Equipment & Supplies
60000000 - Musical Instruments and Games and Toys and Arts and Crafts and Educational Equipment and Materials and Accessories and Supplies
60100000 - Developmental and professional teaching aids and materials and accessories and supplies
60106200 - Technology teaching aids and materials
60106203 - Communications teaching aids or materials
Translated Title: Institutional consultancy: Capacity building and quality assurance of children’s programme to develop capacity for Rwanda Broadcasting Agency in children’s media programme, and to provide quality ass
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