Procurement Summary
Country: Guinea
Summary: Global Product Licensing Agency Services
Deadline: 05 Jun 2026
Posting Date: 28 Apr 2026
Other Information
Notice Type: Tender
TOT Ref.No.: 140261461
Document Ref. No.: UNICEF-PFP-2026-RFPS 503919
Competition: ICB
Financier: United Nations Children's Fund (UNICEF)
Purchaser Ownership: Public
Tender Value: Refer Document
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Login to see detailsTender Details
The United Nations Children-s Fund (UNICEF) invites qualified firms to submit proposals for the establishment of a Long Term Arrangement for Global Product Licensing Agency Services.UNICEF has a long-standing history in branded and licensed products dating back to 1949. While the consumer landscape has evolved significantly, licensing remains a strategic opportunity for UNICEF to generate flexible, unrestricted funding (Regular Resources) while extending the organization-s presence into everyday consumer environments in ways that reinforce its mission and values.Recent analysis conducted with a leading global strategy consulting firm confirms the strong commercial potential of UNICEF-s licensing business, with projected annual royalty revenues of USD 14-36 million at maturity. To realize this potential, UNICEF intends to appoint a singleglobal licensing agency to manage its brand licensing operations on an end-to-end basis.The selected agency will be responsible for managing UNICEF-s global licensing portfolio, driving sustainable growth in royalty income, safeguarding the UNICEF brand, and ensuring that all licensed products are compliant, ethical, sustainable, and aligned with UNICEF-s mission and values. Priority focus will be placed on markets and product categories with the highest potential.In addition to core licensing operations, UNICEF may request the provision of ad-hoc strategic advisory services, such as guidance on co-branding frameworks or new product categories...
Publish Date: 27-Apr-2026 UN Orgnization: UNITED NATIONS INTERNATIONAL CHILDREN'S EMERGENCY FUND (UNICEF) Type of Notice: Request for proposal
Documents
Tender Notice