Consulting Services: Design and Production of Branding and Promotional Material for... Tender

Procurement Summary

Country : Lesotho

Summary : Consulting Services: Design and Production of Branding and Promotional Material for 5 Tourism Business Clusters

Deadline : 25 Oct 2019

Other Information

Notice Type : Tender

TOT Ref.No.: 36970981

Document Ref. No. :

Competition : ICB

Financier : African Development Bank (AfDB)

Purchaser Ownership : -

Tender Value : Refer Document

Purchaser's Detail

Purchaser : MINISTRY OF TRADE AND INDUSTRY
Diversification Support Project (EDSP) 1st Floor, Matanki House, Corner Kingsway and Balfour Road P.O. Box 747, Maseru
Lesotho
Email :tmofelehetsi@psc.org.ls, mpolaki@psc.org.ls

Tender Details

Expression of Interest are invited for Consulting Services: Design and Production of Branding and Promotional Material for 5 Tourism Business Clusters.

Financing Agreement Reference: 2100150036596
Sector: Enterprise Development
Project ID No.: P-LS-KF0-002
ECONOMIC DIVERSIFICATION SUPPORT PROJECT

The overall objective of the consultancy is to facilitate development and implementation of a strategy to promote the tourism business clusters and raise awareness about the services and products offered by the clusters. The consultant will work closely with LTDC and design public awareness strategy to increase awareness on the 5 tourism business clusters available in the country; visit various clusters and stakeholders to collect appropriate information that can be used to design appealing content to develop promotional material; conceptualize, develop templates and design all promotional materials deemed appropriate, which might include banners, billboards, posters, web campaign, photos, campaigns for broadcast, print, social media, scripts and videos and related activities as part of the awareness strategy; prepare action plan for implementation of developed branding material listed above; develop guidelines for editing and publishing branding material and train LTDC marketing officials to familiarise themselves on how to edit the templates

The consultant is expected to have the following competencies, skills and experience:
a) Master’s degree in communications & marketing with minimum of 5 years’ relevant experience in Marketing,
branding, designing and development;
b) Qualified and accredited branding and graphic designing for more than 5 years;
c) Proven knowledge & understanding of tourism development and marketing;
d) Ability to come up with innovative and creative ideas;
e) Familiarity with website development and social media platforms;
f) Ability to assess quality photos & to supplement available pictures where there is need;
g) Excellent written, oral and interpersonal skills.

Documents

 Tender Notice