Consultant to Support Development of Communication and Social Change Frameworks for... Tender

Procurement Summary

Country : Sudan

Summary : Consultant to Support Development of Communication and Social Change Frameworks for Protection of Children

Deadline : 11 Jul 2018

Other Information

Notice Type : Tender

TOT Ref.No.: 24797817

Document Ref. No. :

Competition : ICB

Financier : United Nations Secretariat

Purchaser Ownership : -

Tender Value : Refer Document

Purchaser's Detail

Purchaser : UNITED NATIONS CHILDREN'S FUND
Khartoum Gerief West [Manshiya], block # First District H, Plots numbers 6/3 Tel: 00249156553670 / 00249187188800 Fax: 00249183278866
Sudan
Email :khartoum@unicef.org
URL :http://www.unicef.org/

Tender Details

Tenders are invited for International Consultant to support development of communication and social change frameworks for protection of children (4 months).

UNICEF works in some of the world’s toughest places, to reach the world’s most disadvantaged children. To save their lives. To defend their rights. To help them fulfill their potential.

Across 190 countries and territories, we work for every child, everywhere, every day, to build a better world for everyone.

And we never give up.

For every child, www.unicef.org

Sudan is a huge country, more than four times the size of Sweden and the third largest in Africa—even after South Sudan was carved out in 2011. Sudan has a lot of land and resources, a population of 40 million and a history that predates the Nubian kingdoms established along the Nile River around 4, 000 BC.

Sudan’s children make up half of the total population, and the past two decades have seen their lives improve. Fewer boys and girls are dying before their fifth birthday. Primary school attendance is increasing. Immunization coverage is high and the country remains polio free.

Still, millions of children continue to suffer from chronic conflict, from seasonal natural disasters and disease outbreaks, from under-investment in basic social services. Sudan ranks as one of the worst in the world for malnutrition, and three million of its school aged children are not in the classroom.

How can you make a difference?

1- Conduct formative work and design intervention framework and core communication toolkit for a targeted information, education and communication campaign to end the recruitment and association of children with armed forces/groups.

2- Conduct a thorough review of the Saleema campaign messaging to address possible negative impacts and areas for updating.

3- Provide expertise to support the effective formulation of a communication campaign aimed at increasing social acceptance and inclusion of children born outside of wedlock and promotion of family alternative care including Kafala

Specific Tasks:

Child Recruitment: (2 months out of the 4 months, of which one month spent in Sudan)

Under the overall supervision of the Child Protection Section and in close collaboration with the C4D the consultant will:

· Conduct consultations with UNICEF staff, protection partners as well as beneficiaries (children, families, community leaders, service providers) and government counterparts to develop key approaches for the campaign.

Specifically:

· · Conduct consultation meetings/workshop with partners

· Engage the participation of partners to elaborate a theory of change for ending recruitment and use of children by armed forces that identifies the specific contribution of communication campaigns to change processes and is both supported by evidence and endorsed by key stakeholders

· Review objectives of the overarching CP communication strategy and advise on any changes needed to reflect communication campaign to end child recruitment

· Undertake site visits on selected program areas for orientation and validation of information.

· Write a comprehensive process and outcomes report highlighting key recommendations and action points

· Conduct desk review including KAP studies, projects documents, historical IEC materials and write synopsis outlining key communication issues in the area of child recruitment and association of children with armed forces/groups identifying the priority areas including gaps audience analysis and segmentation, core messages, information and communication gaps, partnerships, communication channels, monitoring and evaluation mechanisms and indicators.

· Review existing IEC print materials –national and international, on the above subjects for appropriateness, comprehension, potential to change, possibilities for adaptation, etc.

· Based on the findings of the KAP study on recruitment, consultations with staff and partners, and review of other documents/materials mentioned under points (2) and (3) above, develop a communication framework for ending child recruitment / association that identifies campaign priority audience(s), key communication objectives, strategies, channels, timeframe and staging, proposed tools, budgets, and recommended monitoring and evaluation activities.

· Develop a detailed campaign concept note for priority audience(s) that further describes the elements of the framework and relates the campaign’s specific objectives and strategies to the preconditions for change identified in the theory of change for ending child recruitment / association

· Design key components of a communication toolkit for the campaign and produce detailed creative briefs to support their development; present to UNICEF, NCCW / partners for feedback and approval

· Identify national creative developers to produce core tools (depending on design these might be visual artists or writers or others) and provide technical support for development

· Discuss and agree on operational modalities including role definitions, time frames, possible sites for pre-testing, partners at various levels (review the work plan)

· Design pre-testing protocol, instruments and plan and provide training on pre-testing to fieldworkers

FGM/C (1.5 months out of the 4 months, of which 3 weeks spent in Sudan)

Under the overall supervision of the Child Protection Section and in close collaboration with the SFFGC Programme Partnership Manager the consultant will:

· Review the messaging and implementation of the Saleema Initiative against the consideration of the potential trauma and distress faced by cut girls and women, consider how the messaging can be revised or additional messaging added to empower girls who have experienced FGM already;

· Based on consultations with UNICEF, NCCW and a broad range of programme participants to include community members, provide an analysis on lessons learned, based on the objectives of the Saleema Initiative and the observed results: What worked? What didn’t work? Recommendations for changes?

· Produce data graphs or info graphs that illustrate the key results and/or lessons learned;

Alternative Care (0.5 months out of the 4 months; of which one week spent in Sudan)

· Conduct desk review including the National Strategy for Children without Parental Care, the assessment to the Alternative Care System, projects documents, and write synopsis outlining key communication gaps, channels in the area of child without parental care.

· Advise on key approaches for the campaign and provide technical guidance to UNICEF staff, protection partners as well as beneficiaries (children, families, community leaders, service providers) and government counterparts for the development of campaign strategies and tactics.

Methodology:

At inception phasing of the work on the three different communication campaigns will be agreed between consultant and UNICEF/NCCW.

Child recruitment

This consultancy will be carried out using UNICEF’s accepted methodology for developing communications campaign. As mentioned above the KAP study provides the baseline information. The same survey would be carried out again towards the end of 2019, to determine whether changes are taking place. The development of communication strategies and tools is based on approaches proven to have impact in similar contexts, extensive field consultation and field-testing, to ensure that the approaches and tools are indeed effective and appreciated by children and families, service providers, community leaders etc.

FGM/C

The consultancy is envisaged to be carried out in the following ways:

Desk review of Saleema toolkit as well as recent reports and programme data;

Analysis of potential traumatic/distressing messaging and proposal to reform communication package;

Attendance at SFFGC learning workshop (July 2018 in North Kordofan), including KIIs with wide range of key persons within the programme, including community participants; and

Possible field visits, interviews with key programme personnel for follow up.

DELIVERABLE – FGM/C

1.Communication/messaging analysis report on the potentially distressing/stigma-inducing messaging, with recommendations for future developments, detailed in concept notes for new initiatives to strengthen messaging around inclusion; August 2018

2.Comprehensive documentation of the lessons learned over five/ten years of programming in focus states, including graphs that illustrate key points and recommendations for adaptations/changes in the Initiative going forward in Sudan;September 2018

DELIVERABLE – Child Recruitment

3. Elaborated theory of change for ending child recruitment / use / association (developed through participatory process) that specifies the contribution of communication activities (separately or in relation to other planned or on-going response actions) August 2018

4.Communication framework for ending child recruitment / association that identifies campaign priority audience(s), key communication objectives, strategies, channels, timeframe and staging, proposed tools, budgets, and recommended monitoring and evaluation activities; with background section to include synopsis of communication analysis and literature reviews, outcomes of consultative meetings, September 2018

5.Detailed concept note for communication campaign to end child recruitment / use / association including outline of each of the major steps to implementation, October 2018

6.Creative briefs for core components of campaign communication toolkit designed and developed, November 2018

7. Pre-testing protocol, instruments and plan developed and fieldworkers trained December 2018

DELIVERABLE – Alternative Care

8.Elaborated theory of change for increased social acceptance and inclusion of children born outside of wedlock (developed with participation

Documents

 Tender Notice