Communication and Marketing Service Provision within the Framework of the Meriem... Tender

Procurement Summary

Country : Mali

Summary : Communication and Marketing Service Provision within the Framework of the Meriem Project

Deadline : 03 Dec 2021

Other Information

Notice Type : Tender

TOT Ref.No.: 60048520

Document Ref. No. :

Competition : ICB

Financier : Agence Francaise De Development (AFD)

Purchaser Ownership : -

Tender Value : Refer Document

Purchaser's Detail

Purchaser : GROUPE DE RECHERCHES ET D'ECHANGES TECHNOLOGIQUES
Rue 382, Porte 53, Hamdallaye, ACI 2000, Bamako tél. : +223-20 29 17 43
Mali
Email :martinaud@gret.org

Tender Details

Tenders are invited for Communication and Marketing Service Provision Within the Framework of The Meriem Project in Mali.

The communications and marketing manager will carry out the following missions:
1. Design of communication and promotion activities (35%) - for a fortified local infant flour:
- Follow the design of the brand universe and communication media on the brand (packaging, TV and radio spot, POS) in conjunction with the Agency;
- Support the design of the launch plan on the marketing and media communication part (media plan, program sponsorship, etc.);
- Monitor the implementation of activities;
- Suggest corrective measures.
2. Monitoring of media communication and proximity marketing activities (35%) for the fortified spice intended for women, Nafama :
- Monitor the proper implementation of the broadcast / mass media schedule (radio, TV, differentiated display, sponsorship of programs);
- Report all anomalies and malfunctions identified in the execution of the media plan and propose corrective measures;
- Support the design of infomercials on the product launch (2) and the framing of TV sponsorship activities;
- Support and accompany photo / video providers on the site of the activities for shots;
- Support the proper deployment of POS in all target areas (shops, markets) and strong brand visibility;
- Participate in marketing studies on product positioning, customer loyalty, etc.
3. Support for social communication / awareness activities (10%):
- Support the awareness officer in social communication activities and in particular in
- Creation / design of awareness spots
- Dialogue with communication agencies
- Framing of media activities (working sessions with the media, relationship with the media for the preparation of programs, participation in programs);
- Follow the realization of the media plan;
- Support for press relations and the media coverage of certain activities (interactive broadcast, launch in the municipalities);
- Strong contribution to the framing, implementation and monitoring of pilot activities on social networks in relation to the partner.
4. Support for reporting (10%):
- Present progress reports on activities;
- Help the team in its daily administrative tasks.
5. GRET institutional communication relay in Mali (10%).

The service provider will be based in Bamako from 01/01/2022 to 09/30/2022.
The mission will start no later than January 15, 2022.
Deadline: 03-12-2021.

[Disclaimer: The above text is machine translated. For accurate information kindly refer the original document.].

Documents

 Tender Notice