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Rfi 18-18 Consumer Marketing Acquisition Strategy Tender - 20047908

The ATB FINANCIAL has issued a Tender notice for the procurement of a Rfi 18-18 Consumer Marketing Acquisition Strategy in the Canada. This Tender notice was published on 27 Jan 2018 and is scheduled to close on 07 Feb 2018, with an estimated Tender value of Refer Document. Interested bidders can access detailed Tender information, eligibility criteria, and complete bidding documents by referencing TOT Ref No. 20047908, while the tender notice number is 424240 and Registering on the platform.

Procurement Summary

Country: Canada

Summary: Rfi 18-18 Consumer Marketing Acquisition Strategy

Deadline: 07 Feb 2018

Posting Date: 27 Jan 2018

Other Information

Notice Type: Tender

TOT Ref.No.: 20047908

Document Ref. No.: 424240

Competition: ICB

Financier: Self Financed

Purchaser Ownership: -

Tender Value: Refer Document

Purchaser's Detail

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Tender Details

T001gb: Marketing Strategy Response Submission: Response Contact: Hutchinson, Logan Category Manager 21St Floor, 10020 100 St Edmonton, Alberta T5j 0N3 Tel: 780-289-7965 Email: [email protected] Opportunity Description: the Intent of This Rfi is to Narrow Our Scope and Ultimately Find a Partner to Collaborate with to Reimagine Our Outbound Consumer Marketing Approach. the Final Result will Provide Atb with a Priority Acquisition Strategy, Plan and Key Tactics Aimed to Attract, Engage and Retain Personal Banking and Investment Customers. It Goes Without Saying that Our Value Proposition Must Align to Our Brand Promise if We Are to Differentiate Ourselves in the Alberta Marketplace. What do We Mean by Differentiate? Think Cult Brand. Think Disruption. Oh, and Did We Mention, We Are Also Looking to Move Quickly? Aggressive Timelines that Deliver on Our Needs will be Important. Each Proponent is to Provide an Overview of Their Proposed Customer Acquisition Strategy which will Align with Our Brands Direction and Shape Our Outbound Consumer Marketing Approach. Tell Us What will be Achieved As a Result of This Strategy and How Atb will be the Clear Choice for Albertans. How will This Strategy Add Greater Value Than Those of Other Proponents? How Deep will It Go? Show Us How It will Influence Our Approach to Customer Engagement and New Customer Development. a Preliminary Estimate to Pricing Must Also be Indicated for the Full Development of the Proposed Strategy Along with the Expected Timeline to Completion. Atb Financial
Expires Date : 02.07.2018

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