Preparation of the Strategy for the Development Tender - 144874098

Procurement Summary

Country: Slovenia

Summary: Preparation of the Strategy for the Development and Management of the Tourist Destination Ljubljana 2028-2034

Deadline: 10 Aug 2026

Posting Date: 10 Jul 2026

Other Information

Notice Type: Tender

TOT Ref.No.: 144874098

Document Ref. No.: 476901-2026

Competition: ICB

Financier: Self Financed

Purchaser Ownership: Public

Tender Value: Refer Document

CPV Classification

79000000 - Business services: law, marketing, consulting, recruitment, printing and security

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Tender Details

Preparation of the Strategy for the Development and Management of the Tourist Destination Ljubljana 2028-2034 Public Institute Turizem Ljubljana is a destination organization founded in 2001 by the Municipality of Ljubljana with the aim of promoting the tourist destination of Ljubljana. Years In 2012, the institute also took over the promotion and marketing function of the Central Slovenia region, which includes 24 municipalities in addition to Ljubljana. Today, Turizem Ljubljana operates as a modern destination organization that, in addition to promotional and marketing activities, takes care of development and management of the destination and the tourist ecosystem. The Institute also operates the Ljubljana Congress Office, which takes care of business tourism. The new strategy 2028-2034 is not an update of the existing document, but a conceptually new approach to the role of the institution and destination management. It replaces the existing sub-sectoral strategy documents — for the meetings industry, cultural tourism and events, and sustainable and smart tourism — with one overarching modular framework. Existing documents are available at: https://www.visitljubljana.com/sl/turizem-ljubljana/vizija-instrategija/ Geographic scope of the contract: The subject of the contract is the strategy of the tourist destination Ljubljana. The strategy must take into account the regional context of the client's operations — especially when analyzing the role the client, the marketing model and the relationship between Ljubljana and the region — but it does not contain regional development measures. Doc Title: Preparation of the Strategy for the Development and Management of the Tourist Destination Ljubljana 2028-2034 br...
Document Type: Contract Notice Reference Number: JN-76560 Contract Type: services Authority Type: body-pl Doc Title: Preparation of the Strategy for the Development and Management of the Tourist Destination Ljubljana 2028–2034 Dispatch Date: 2026-07-09 Publish Date: 2026-07-10 Submission Date: 2026-08-10

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