PR Consultancy Service Tender, Hong Kong - 41836488

Procurement Summary

Country : Hong Kong

Summary : PR Consultancy Service

Deadline : 02 Apr 2020

Other Information

Notice Type : Tender

TOT Ref.No.: 41836488

Document Ref. No. : RFP/2020/MU/034

Competition : ICB

Financier : Self Financed

Purchaser Ownership : -

Tender Value : Refer Document

Purchaser's Detail

Purchaser : HONG KONG SCIENCE AND TECHNOLOGY PARKS CORPORATION (HKSTP)
Attn: Ms. Janice Ng Tel: +852-26297957
Hong Kong
Email :janice.ng@hkstp.org
URL :www.hkstp.org

Tender Details

Request for proposals are invited for PR Consultancy Service 2020/21.

4. Scope of work
Corporate Communications & Public Affairs
 To reinforce HKSTP-s role in supporting the development of four key technology areas —
Artificial Intelligence and Robotics, Biomedical Technology, Smart City and Fintech
 To raise target audience-s awareness towards HKSTP-s facilities and value-added services
 To promote Hong Kong Science Park as Hong Kong-s largest R&D base, InnoCentre as a fin+tech
hub and the three Industrial Estates as advanced manufacturing plants with a dynamic I&T
ecosystem
 To design and implement publicity plan for the Corporation-s key announcements / projects
such as partnership / alliance signing and annual flagship event
Media Relations
 To plan and organise media engagement events, such as media luncheon, tour and gathering
 To maximise positive coverage in local and international media via organic pitching and identify
suitable international media outlets for the Corporation-s key projects
 To monitor daily news related to the Corporation, HKSTP-s partner companies and incubatees
and I&T industries and handle news archives
Issue / Reputation Management
 To anticipate potential crisis and keep HKSTP well informed
 To provide strategic solutions for professional management of issues / crisis
 To develop line-to-take and/or brief Q&As upon completion of investigation and gathering of
required information
 To tailor media training and/or crisis management workshop(s) for HKSTP-s senior executives
Publicity for Partner Companies and Incubatees
 To maximise local and regional impact for HKSTP-s partner companies and incubatees, including
technology breakthrough, product launch, awards and recognitions, through crafting
compelling messages, identifying appropriate publicity channels, supporting different scales-
launch events
 To promote the technology start-up appetite and culture in Hong Kong through raising target
audience-s awareness towards the success generated by HKSTP-s partner companies and
incubatees as well as the professional support provided by HKSTP
 To arouse interest in the investment community, especially private sector, towards early-stage
technology investment
Thought Leadership
 To strengthen HKSTP-s brand position as a recognised corporate thought-leader on the topics
related to artificial intelligence and robotics, biomedical technology, smart city, fintech, start-up incubation, investment opportunities, commercialisation of R&D results and reindustrialisation
 To position HKSTP-s C-level executives in relevant industry platforms where their voices will be
heard hence the individuals will be recognised as specialists and preferred commentators
Communications Assets Development
 To ensure the highest standard of collaterals, for example speech and presentation script, in
terms of language standard and context for the Corporation-s Chairperson and C-level
executives
 To produce high standard and impactful press literature across all communication platforms.

Documents

 Tender Notice