Pieria Mussel Farming: Strategic Development Tender - 146518041

Procurement Summary

Country: Greece

Summary: Pieria Mussel Farming: Strategic Development and International Expansion through Promotion, Research and Innovation Actions, Sub-Project 1: Creating a Collective Identity and Promoting Fishery Products And....

Deadline: 07 Sep 2026

Posting Date: 04 Aug 2026

Other Information

Notice Type: Tender

TOT Ref.No.: 146518041

Document Ref. No.: 537657-2026

Competition: ICB

Financier: Self Financed

Purchaser Ownership: Public

Tender Value: EUR 405400

CPV Classification

79341000 - Advertising services

Purchaser's Detail

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Tender Details

Pieria Mussel Farming: Strategic Development and International Expansion through Promotion, Research and Innovation actions, Sub-project 1: Creating a collective identity and promoting fishery products and.... Pieria Mussel Farming: Strategic Development and International Expansion through Promotion, Research and Innovation actions, Sub-project 1: Creation of a collective identity and promotion of fishery and aquaculture products in domestic and international markets of the operation "Pieria Mussel Farming: Strategic Development and International Expansion through Promotion, Research and Innovation actions" The object of the contract is the creation and promotion of a collective identity for the fishing and aquaculture products of Pieria, with the aim of strengthening their presence in the domestic and international markets. The implementation includes the analysis and improvement of product placement conditions in the target markets (Spain, France, Greece) through specialized research, including focus groups, B2B interviews and big data analysis. In addition, it includes the design of a strategic plan to improve product positioning, as well as the redesign of the collective commercial identity and the upgrade of communication through promotional material, information brochures and digital campaigns. The project also includes the participation and presence of the products in international trade fairs (Spain, France & Greece) and the development of advertising strategies in social networks. The object of the contract is the creation and promotion of a collective identity for the fishing and aquaculture products of Pieria, with the aim of strengthening their presence in...
Document Type: Contract Notice Contract Type: services Estimated Value: 405400 - EUR Authority Type: body-pl-cga Doc Title: Pieria Mussel Farming: Strategic Development and International Expansion through Promotion, Research and Innovation actions, Sub-project 1: Creation of a collective identity and promotion of fishery and aquaculture products in domestic and international markets of the "Pieria Mussel Farming: Strategic Development and International Expansion through Promotion, Research and Innovation" actions Dispatch Date: 2026-08-03 Publish Date: 2026-08-04 Submission Date: 2026-09-07

Documents

 Tender Notice