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GB-Houghton Regis: Customer Segmentation Tender - 34088736

The ALDWYCK HOUSING GROUP has issued a Tender notice for the procurement of a GB-Houghton Regis: Customer Segmentation and Personas in the United Kingdom. This Tender notice was published on 22 Jun 2019 and is scheduled to close on 19 Jul 2019, with an estimated Tender value of Refer Document. Interested bidders can access detailed Tender information, eligibility criteria, and complete bidding documents by referencing TOT Ref No. 34088736, while the tender notice number is and Registering on the platform.

Procurement Summary

Country: United Kingdom

Summary: GB-Houghton Regis: Customer Segmentation and Personas

Deadline: 19 Jul 2019

Posting Date: 22 Jun 2019

Other Information

Notice Type: Tender

TOT Ref.No.: 34088736

Document Ref. No.:

Competition: ICB

Financier: Self Financed

Purchaser Ownership: -

Tender Value: Refer Document

Purchaser's Detail

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Tender Details

GB-Houghton Regis: Customer Segmentation and Personas
Description : Aldwyck Housing Group and Catalyst Housing Group require a service provider to create a behavioural and attitudinal segmentation of our residents. This is as opposed to the standard demographic segmentation that is available elsewhere. We want to know who our customers are, what their needs and aspirations are for the services we currently provide, and what they want us to deliver going forward.
Currently, when we describe our customers, we tend to talk in terms of what type of housing they live in such as general rented, homeowner, supported housing. We want to describe our customers in a different way, by what their needs, wants and aspirations are.
We think the best way to understand our customers' needs and demands is to ask them. From the segmentation outcomes, we will require the chosen provider to design personas to describe the different types of customers we have.
Closing Date : 19 July 2019
Value of contract : £50k - £100k

Documents

Tender Notice

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