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Audience research Tender in United Kingdom - 23527910

The ='FONT-FAMILY:ARIAL; FONT-SIZE:10PT; BORDER:1PX SOLID; PADDING:20PX;'PROJECT: PRJ_COL_10993 - AUDIENCE RESEARCH (CAPITALESOURCING ) PROJECT DETAILS PROJECT CODE has issued a Tender notice for the procurement of a Audience research in the United Kingdom. This Tender notice was published on 25 May 2018 and is scheduled to close on 14 Jun 2018, with an estimated Tender value of Refer Document. Interested bidders can access detailed Tender information, eligibility criteria, and complete bidding documents by referencing TOT Ref No. 23527910, while the tender notice number is prj_COL_10993 and Registering on the platform.

Procurement Summary

Country: United Kingdom

Summary: Audience research

Deadline: 14 Jun 2018

Posting Date: 25 May 2018

Other Information

Notice Type: Tender

TOT Ref.No.: 23527910

Document Ref. No.: prj_COL_10993

Competition: ICB

Financier: Self Financed

Purchaser Ownership: -

Tender Value: Refer Document

Purchaser's Detail

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Tender Details

Audience research
project description - in order to support barbican in the achievement of its audience development goals, a comprehensive piece of audience research and the development of a central audience model is essential to inform a more strategic approach to audiences across all areas of the organisation. Various approaches to behavioural and attitudinal segmentation have been used over time, but to date, barbican is lacking an appropriate singular model by which it can define and understanding its audiences in order to embed a shared approach across the organisation. We are now seeking to commission a major piece of research and strategic consultancy to develop a single audience model that expresses the make-up of our existing and potential audiences in a robust, accessible and actionable way. It is the intention that this work can and should produce a model that will play a significant role in shaping wider strategic direction. With the model defined, barbican is also seeking to establish a rolling research strategy which speaks to this model for ongoing and up-to-date audience development.
notes -
work category - consultancy
procurement route - open procedure
listing deadline - 14/06/2018 17:00

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