Afica National Advertising And Event Marketing Tender - 13936370

Procurement Summary

Country: USA

Summary: Afica National Advertising And Event Marketing

Deadline: 27 Jul 2017

Posting Date: 10 Jun 2017

Other Information

Notice Type: Tender

TOT Ref.No.: 13936370

Document Ref. No.: FA3002-17-R-0003

Competition: ICB

Financier: Self Financed

Purchaser Ownership: -

Tender Value: Refer Document

Purchaser's Detail

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Tender Details

The air force requires a full-service advertising service provider (hereafter referred to as the "agency") to provide all necessary management, supervision, labor, material, and equipment (except for government furnished items) required to plan, create, design, produce, place, evaluate and measure the effectiveness of advertising and special events in support of air force active duty recruiting at the national, regional, and local markets. The agency shall use all available media formats, including but not limited to: television, radio, magazine, newspaper, online digital, social, direct mail, outdoor, transit, promotional material (posters, brochures, etc.), video, film, and emerging technologies. In addition, the agency will be responsible for experiential-marketing, planning, and execution. The agency will utilize media mix modeling to optimize media choices. The agency will provide lead fulfillment services to include inbound and outbound call center software; lead management services; database management for leads data; and a system for determining lead attribution and disposition. The agency will manage the television public service announcement program to include reproduction, distribution, tracking, and film storage. Campaign specific sales training may be required. The agency shall be responsible for campaign specific sales training in accordance with (iaw) specific task order (to) requirements. The contractor shall have the in-house resources to synchronize the campaign objectives across all forms of media. The agency shall meet the geographical dispersion of the campaign and the government s requirement for an adequate cost accounting system.
Please see the attached solicitation with its attachments for all information pertaining to this post:
1. Solicitation - fa3002-17-r-0003
2. Attachment 1 - performance work statement (pws)
3. Attachment 2 - section l
4. Attachment 3 - section m
5. Attachment 6 - section l, attachment 6
6. Attachment 7 -...

Documents

 Tender Notice