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UNITED NATIONS INTERNATIONAL CHILDREN'S EMERGENCY FUND (UNICEF) has floated a tender for Understanding African Individual Donor Behavior.. The project location is Ghana and the tender is closing on 28 Aug 2025. The tender notice number is 9199173, while the TOT Ref Number is 124569803. Bidders can have further information about the Tender and can request the complete Tender document by Registering on the site.
Procurement Summary
Country: Ghana
Summary: Understanding African Individual Donor Behavior.
Deadline: 28 Aug 2025
Other Information
Notice Type: Tender
TOT Ref.No.: 124569803
Document Ref. No.: 9199173
Financier: United Nations International Children's Emergency Fund (UNICEF)
Purchaser Ownership: Public
Tender Value: Refer Document
Purchaser's Detail
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Login to see detailsTender Details
The main objective is to generate actionable, data-driven insights on African individual donor behavior to strengthen fundraising strategies. Specific objectives include:• Understand perceptions, motivations, emotional triggers, and values influencing donations.• Identify barriers to giving to formal organizations like UNICEF (e.g., trust, visibility, payment issues).• Explore thematic areas that resonate with African donors (e.g., education, health, climate, education, emergencies, local empowerment).• Map preferred giving donation methods (mobile money, cards, etc.) and communication channels.• Assess donor recognition preferences (e.g., public acknowledgment, symbolic gifts, tangible).The consultancy will conduct a multi-country research study to understand African individual donor behavior, focusing on motivations, barriers, and preferences in giving to organizations like UNICEF. The study will produce actionable insights to inform strategies for engaging African donors in West and Central Africa.Scope of work: The assignment will cover five major cities in West Africa: Abuja and Lagos (Nigeria), Dakar (Senegal), Abidjan (Cote d'Ivoire), Accra (Ghana).
Publish Date: 14-Aug-2025
UN Orgnization: UNITED NATIONS INTERNATIONAL CHILDREN'S EMERGENCY FUND (UNICEF)
Type of Notice: Request for proposal
Documents
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