Service Concession for the Production Tender in Germany - 135041571

Procurement Summary

Country: Germany

Summary: Service Concession for the Production and Distribution of Merchandise Items for the Bundeswehr

Deadline: 17 Mar 2026

Posting Date: 04 Feb 2026

Other Information

Notice Type: Tender

TOT Ref.No.: 135041571

Document Ref. No.: 1/ZIII4/EH001

Competition: ICB

Financier: Self Financed

Purchaser Ownership: Public

Tender Value: Refer Document

CPV Classification

79340000 - Advertising and marketing services
39294100 - Information and promotion products

Purchaser's Detail

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Tender Details

Service concession for the production and distribution of merchandise items for the Bundeswehr The information work in the business area of the Federal Ministry of Defense (BMVg) is carried out, among other things, through events, public appearances, on the Internet and via social media in the pillars of press work, public relations, social media and employer communication. The Bundeswehr's employer brand plays a central role in recruiting the Bundeswehr's personnel. She is under Among other things, he is responsible for the Bundeswehr's central campaigns to recruit young talent. The task of the employer brand is to publicize the variety of military and civilian career opportunities through advertising measures and to promote the special ones Responsibility as well as the highly motivated and committed mission fulfillment of the Bundeswehr members. In the future, part of these advertising measures will also include an online shop with a variety of innovative promotional items. This shop should - In addition to the products offered there - in the true sense of a merchandise shop, you can pay into the Bundeswehr brand. This award procedure grants the license to manufacture and distribute exclusive products with a Bundeswehr-specific character (Bw article) awarded. The aim of the tender is to identify a competent concessionaire who will set up and operate a sales structure for these special licensed Bundeswehr products. The following services are from As part of the implementation, the concessionaire must in particular provide: - Conception and development of a sales structure, - Implementation of an online shop on the publicly accessible Internet (the domain/web address is made available by the concession provider provided), - Operation (including hosting) of the online shop including provision of the associated infrastructure, - Conception and production of Bw products...
Type of procedure: according to service description

Documents

 Tender Notice