Procurement Summary
Country: Italy
Summary: Request for Proposal: No. Rfp-Psp-It-2026-004 for the Establishment of a Frame Agreement for the Provision of Creative Services for Sms and Digital Campaign for Unhcr Private Sector Partnerships in It
Deadline: 24 Jun 2026
Posting Date: 04 Jun 2026
Other Information
Notice Type: Tender
TOT Ref.No.: 142612364
Document Ref. No.: RFP-PSP-IT-2026-004
Competition: ICB
Financier: United Nations High Commissioner for Refugees (UNHCR)
Purchaser Ownership: Public
Tender Value: Refer Document
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The SMS communication and fundraising campaignUNHCR Italy-s fundraising campaign through charity SMS is an annual initiative, usually carried outbetween January and February. The campaign relies on a highly coordinated PR strategy to ensure2strong visibility across key channels, with mainstream television including RAI, SKY, La7, Mediaset and TV 2000, playing a central role in fundraising. Additional components include media relations, digital PR, content creator engagement, organic social media and free advertising. A key role is played by UNHCR celebrities, who lend their image to the production of the campaign video, memes, interviews, posts on their social media accounts, and television appearances.UNHCR-s first SMS fundraising campaign was launched in Italy in 2012 under the claim “Routine is Fantastic”, inviting the public to reflect on the value of everyday routines by contrasting them with the lives of more than 70 million people forced to flee war, violence and persecution.From 2016 to 2020, the SMS campaign focused on access to primary education through “Mettiamocelo in Testa”, centred on the message that quality education can save the life of a refugee child.Between 2021 and 2023, the SMS campaigns shifted towards emergency-driven narratives, focusing respectively on the Sahel, Afghanistan and Ukraine emergencies. The creative approach evolved from thematically driven storytelling to the direct portrayal of specific humanitarian crises, adopting simpler, more immed...
Publish Date: 03-Jun-2026 UN Orgnization: United Nations High Commissioner for Refugees (UNHCR) Type of Notice: Request for proposal
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