Procurement Summary
Country: Mauritius
Summary: Provision of Consultancy Services
Deadline: 29 Mar 2019
Posting Date: 23 Feb 2019
Other Information
Notice Type: Tender
TOT Ref.No.: 30909668
Document Ref. No.:
Financier: Self Financed
Purchaser Ownership: -
Tender Value: Refer Document
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Expression of Interest are invited for Provision of Consultancy Services for Country Branding of the Republic of Mauritius.
Purpose In this context, the Economic Development Board is hereby seeking Expressions of Interest (EOI) from reputed and qualified companies/ consultants for the development of a comprehensive, unifying, authentic, and compelling nation brand that will differentiate Mauritius competitive position in the global marketplace, now and in the future and provide a new visual identity which will propel the country's economy. Scope of Work Under the direction of EDB and the Country Branding Steering Committee, the consultant has to: ? Undertake brand audit through market research and survey ? Develop a unique brand identity for Mauritius that will differentiate the competitive advantage of the country in the global marketplace ? Develop a Master Brand Book ? Develop a distinct brand manual that can be implemented by stakeholders and agencies of each sectors amongst investment, tourism, manufacturing, exports, finance, culture and for policy-making organisations ? Conceive a National Identity Manual for integrated communications
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Tender Notice