Measuring Brand Perception in the Aok Community Tender - 138025237

Procurement Summary

Country: Germany

Summary: Measuring Brand Perception in the Aok Community - Brand Tracking

Deadline: 19 Mar 2026

Posting Date: 18 Mar 2026

Other Information

Notice Type: Tender

TOT Ref.No.: 138025237

Document Ref. No.: 185960-2026

Competition: ICB

Financier: Self Financed

Purchaser Ownership: Public

Tender Value: EUR 4471200.00

CPV Classification

79310000 - Market research services

Purchaser's Detail

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Tender Details

Measuring brand perception in the AOK community - brand tracking The AOK community is looking for a service provider for the following services: - ensuring the continuation of brand tracking in its current form with the defined high standards Quality requirements and established processes with its two pillars: o continuous measurements of the perception of the AOK in the sense of the AOK brand mission (hereinafter referred to as brand tracking) o measurements of the brand personality in connection with the measurements of brand tracking to the brand mission statement (hereinafter referred to as measurements of brand personality). - the development and implementation of approaches for the optimization and strategic further development of the entire instrument. - the implementation of measurements/surveys for additional brand-relevant content in addition to brand tracking for various target groups. - the implementation of nationwide investigations and expansions through regional samples of the regional AOKs. - the implementation of possible regional, supplementary samples (according to individual orders) such as regional measurements on brand-relevant topics (offers, products, communication activities). The tender includes coordination, planning, data collection, analysis, evaluation, reporting and the Advice and strategic recommendations as part of the nationwide and regionally specific brand tracking and measurements of AOK's brand perception. The regional brand tracking or the reg...
Document Type: Contract Notice Reference Number: 2026-02-09-SYS-CSC Contract Type: services Estimated Value: 4471200.00 - EUR Authority Type: grp-p-aut Doc Title: Measuring brand perception in the AOK community - brand tracking Dispatch Date: 2026-03-17 Publish Date: 2026-03-18 Submission Date: 2026-03-19

Documents

 Tender Notice