Lufthansa Cooperation 2026 Tender in Germany - 142511013

Procurement Summary

Country: Germany

Summary: Lufthansa Cooperation 2026

Deadline: 18 Jun 2026

Posting Date: 03 Jun 2026

Other Information

Notice Type: Tender

TOT Ref.No.: 142511013

Document Ref. No.: 203193

Competition: ICB

Financier: Self Financed

Purchaser Ownership: Public

Tender Value: Refer Document

CPV Classification

79340000 - Advertising and marketing services

Purchaser's Detail

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Tender Details

The German National Tourist Office (GNTO) New York invites proposals for the development and implementation of a social-first, creator-led marketing campaign in the United States, scheduled to launch in fall 2026. The selected partner shall develop an overarching campaign concept and creative strategy that combines the following elements: - Germany-s culinary diversity and regional identity - Authentic and culturally relevant travel experiences - Premium travel storytelling - Lufthansa-s new Premium On-Board Experience as an integrated campaign component The concept must be developed in a way that is suitable for social media distribution and should demonstrate how Lufthansa can be incorporated in a natural, editorially credible, and value-adding manner. Proposals may be based on original creator-led concepts, branded content, editorial storytelling, or existing host-led, episodic, or format-driven video concepts, provided that the integration is authentic, strategically relevant, and aligned with the campaign objectives.
Type of procedure: Digital campaign: United States Main part (1): Advertising and marketing services (79340000-9)

Documents

 Tender Notice