Lead Agency Content Publishing and Digital Tender - 141573708

Procurement Summary

Country: Germany

Summary: Lead Agency Content Publishing and Digital Communication Channels

Deadline: 19 Jun 2026

Posting Date: 19 May 2026

Other Information

Notice Type: Tender

TOT Ref.No.: 141573708

Document Ref. No.: 340288-2026

Competition: ICB

Financier: Self Financed

Purchaser Ownership: Public

Tender Value: EUR 9600000.00

CPV Classification

79000000 - Business services: law, marketing, consulting, recruitment, printing and security
79340000 - Advertising and marketing services
79342000 - Marketing services
79413000 - Marketing management consultancy services

Purchaser's Detail

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Tender Details

Lead agency content publishing and digital communication channels For the management of digital communication channels and content publishing, we are looking for a strategically thinking lead agency that is a full-service provider of communication concepts and -plans, produces and distributes cross-media measures for online, social media and video/audio streaming. The client advertises the services of a content agency. Excerpts include the following requirements in the procurement focus: Before Because “experience” is becoming more and more digital and the client is in strong competition for the attention of its target groups, AOK R/H is faced with the challenge of managing its content marketing from finding topics to measuring success to develop further. Relevant content types (e.g. online magazine articles, social media postings, videos, podcasts and even hybrid events) and contemporary formats that can be played across all channels must be offered for all target groups. Particular emphasis is placed on the conception of content campaigns (with sales approaches) and their performance-oriented activation using influencers or experts and media. By focusing on customer needs, AOK R/H enter into a real and sustainable dialogue about the right topics. Doc Title: Lead agency content publishing and digital communication channels Contract Type: services
Document Type: Contract Notice Reference Number: 26-05 Marketing Department Contract Type: services Estimated Value: 9600000.00 - EUR Authority Type: body-pl-ra Doc Title: Lead agency content publishing and digital communication channels Dispatch Date: 2026-05-18 Publish Date: 2026-05-19 Submission Date: 2026-06-19

Documents

 Tender Notice