Implementation, Support and further Development Tender - 143465721

Procurement Summary

Country: Germany

Summary: Implementation, Support and further Development of the Existing Customer Touchpoint Strategy of the Bavarian Railway Company

Deadline: 20 Jul 2026

Posting Date: 17 Jun 2026

Other Information

Notice Type: Tender

TOT Ref.No.: 143465721

Document Ref. No.: 415686-2026

Competition: ICB

Financier: Self Financed

Purchaser Ownership: Public

Tender Value: EUR 400000.00

CPV Classification

79413000 - Marketing management consultancy services
79000000 - Business services: law, marketing, consulting, recruitment, printing and security

Purchaser's Detail

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Tender Details

Implementation, support and further development of the existing customer touchpoint strategy of the Bavarian Railway Company The subject of this tender is the implementation, support and further development of the existing customer touchpoint strategy the BEG. The task is to systematically implement the defined standards and target images along the customer journey in local rail passenger transport (SPNV) together with the RUs, to check the quality of the implementation and to establish other relevant touchpoints Identify and further develop the meaning of the strategy. The aim is, within the framework of the existing brand and design guidelines, to provide passengers in Bavaria with the best possible orientation and recognition in local rail transport and thus to achieve one contribute to a positive travel experience. The specific requirements of the services to be provided can be found in the service description. Doc Title: Implementation, support and further development of Bayerische's existing customer touchpoint strategy Railway company Contract Type: services
Document Type: Contract Notice Contract Type: services Estimated Value: 400000.00 - EUR Authority Type: pub-undert-la Doc Title: Implementation, support and further development of Bayerische's existing customer touchpoint strategy Railway company Dispatch Date: 2026-06-15 Publish Date: 2026-06-17 Submission Date: 2026-07-20

Documents

 Tender Notice