Procurement Summary
Country: Germany
Summary: Framework Agreement for the Creation and Implementation of Seo, Llmo and Sea Measures for the Tourism Portal of the State Capital of Munich
Deadline: 29 Apr 2026
Posting Date: 09 Apr 2026
Other Information
Notice Type: Tender
TOT Ref.No.: 139260786
Document Ref. No.:
Competition: ICB
Financier: Self Financed
Purchaser Ownership: Public
Tender Value: Refer Document
Purchaser's Detail
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Tender Details
Munich Tourism's current search engine and large language model measures are to be optimized by engaging an external SEO/LLMO/SEA agency; Based on this, a planned search engine strategy should then be established become. Technical and content deficiencies that affect the discoverability of the content, especially in the area of large language models, should be identified and named. The aim is to optimize the existing content (SEO, LLMO) as well the expansion and optimization of paid search (SEA) to continuously increase the reach of the portal. There is currently still massive unused content, especially in the areas of English, Spanish, Italian and French-language content Potentials. Framework agreement for the creation and implementation of SEO, LLMO and SEA measures for the tourism portal of the state capital of Munich Additional Classification Codes
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Tender Notice