Framework Agreement for the Creation Tender in Germany - 139257677

Procurement Summary

Country: Germany

Summary: Framework Agreement for the Creation and Implementation of Seo, Llmo and Sea Measures for the Tourism Portal of the State Capital of Munich

Deadline: 28 Apr 2026

Posting Date: 09 Apr 2026

Other Information

Notice Type: Tender

TOT Ref.No.: 139257677

Document Ref. No.:

Competition: NCB

Financier: Self Financed

Purchaser Ownership: Public

Tender Value: Refer Document

CPV Classification

72400000 - Internet services

Purchaser's Detail

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Tender Details

Munich Tourism's current search engine and large language model measures are to be optimized by engaging an external SEO/LLMO/SEA agency; Based on this, a planned search engine strategy should then be established become. Technical and content deficiencies that affect the discoverability of the content, especially in the area of ​​large language models, should be identified and named. The aim is to optimize the existing content (SEO, LLMO) as well the expansion and optimization of paid search (SEA) to continuously increase the reach of the portal. There is currently still massive unused content, especially in the areas of English, Spanish, Italian and French-language content Potential.
Services and products: Services Tender scope: National tender Award procedure: services and supplies (VOL)

Documents

 Tender Notice