Design and Production of Brands and Promotion Tender - 48280658

Procurement Summary

Country: Lesotho

Summary: Design and Production of Brands and Promotion Materials

Deadline: 04 Jan 2021

Posting Date: 09 Dec 2020

Other Information

Notice Type: Tender

TOT Ref.No.: 48280658

Document Ref. No.: 2100150036596

Competition: ICB

Financier: African Development Bank (AfDB)

Purchaser Ownership: -

Tender Value: Refer Document

CPV Classification

39294100 - Information and promotion products
79342200 - Promotional services
79822500 - Graphic design services

Purchaser's Detail

Name: Login to see tender_details

Address: Login to see tender_details

Email: Login to see tender_detailsLogin to see details

Tender Details

Expression of Interest are invited for Design and Production of Brands and Promotion Materials
The Government of the Kingdom of Lesotho has received financing from the African Development Bank towards implementation of the Economic Diversification Support Project and intends to apply part of the agreed amount for this loan to payments under the contract for Consultancy services to design and produce brands and promotion materials specific to 5 Tourism Business clusters for the government of Lesotho. The five tourism business clusters that are focused on are: (i) accommodation, (ii) tour operators, (iii) tour guides, (iv) event management and (v) craft tourism clusters. The overall objective of this consultancy assignment is to establish the Cluster brand design and produce the branding materials which will be used to promote and market the 5 tourism clusters efficiently and effectively. Furthermore, the consultant will design templates that can be edited from time to time and also prepare guidelines on how to edit and publish the developed materials. Scope of work: the consultancy firm is expected to work closely with LTDC to perform the following specific tasks: a) Design and facilitate implementation of a public awareness strategy about the 5 tourism business clusters; b) Collect appropriate information to be used to design appealing content for developing the 5 Cluster Brands and related promotional material; c) Develop the 5 Tourism Cluster Brand concepts with related information and design d) Develop designs for branding materials deemed appropriate for each cluster, which might include banners, billboards, posters, web campaign, photos, campaigns for broadcast, print, social media, scripts, freebies, videos and related activities as part of the awareness strategy; e) Provide editable electronic copies of Brand designs that is suitable for LTDC website, printing and electronic distribution; f) Prepare action plan for the use of the Designed Cluster Brands the implementation of developed Cluster brands; g) Develop guidelines for the use of Cluster Brands in editing and publishing branding material; h) Train clusters to familiarise them on how to edit the templates. Expected Deliverables are: (a) Inception report outlining time-bound activities to be undertaken to complete the assignment; (b) five (5) Tourism Cluster brand designs; (c) Tourism cluster brand awareness strategy; (d) Templates for promotional material; (e) Packaged print promotional material for each Tourism Cluster; (f) Guidelines for use, editing and publishing of branding material; and (g) Training report. Required key competencies, skills and experience: the consultancy firm shall provide adequate key experts in order to efficiently complete all the activities required under the scope of the assignment to finally achieve the specific and overall objectives of this contract in terms of time, costs and quality. More specifically, the consultancy firm should have relevant experience in marketing, brand design and development with clear understanding of tourism/business sector.

Documents

 Tender Notice