Contract notice: Motion picture and video tape Tender - 13630565

Procurement Summary

Country: Germany

Summary: Contract notice: Motion picture and video tape production and related services

Deadline: 26 Jun 2017

Posting Date: 30 May 2017

Other Information

Notice Type: Tender

TOT Ref.No.: 13630565

Document Ref. No.: 202725-2017

Competition: ICB

Financier: Self Financed

Purchaser Ownership: -

Tender Value: Refer Document

CPV Classification

92110000 - Motion picture and video tape production and related services
92111100 - Training-film and video-tape production
92111200 - Advertising, propaganda and information film and video-tape production

Purchaser's Detail

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Tender Details

Object of the contract
Motion picture and video tape production and related services
Description: Contract notice: Motion picture and video tape production and related services
Authority Type: Utilities entity
Contact Nature: Services
Procedure: Negotiated procedure
Document: Contract notice
Regulation: European Union
Award criteria: The most economic tender
CPV code: 92110000, 92110000, 92111100, 92111200, 92110000, 92111100, 92111200
CPV Description: Motion picture and video tape production and related services.
Training-film and video-tape production.
Advertising, propaganda and information film and video-tape production.
17FEA27371 Vergabe von Rahmenvertraegen fuer Bewegtbild-Produktionen im Rahmen der Content-Marketing-Strategie fuer die Deutsche Bahn AG (im Folgenden DB) mit verschiedenen Leistungsschwerpunkten.
Reference Number : 17FEA27371
Deutsche Bahn uses moving elements in the internal and external communication as part of an integrated motion picture communication for all target groups and portals of the DB Group.
NUTS Code: DE
MainSite: Bundesweit Framework of the content marketing strategy for Deutsche Bahn AG (DB), for internal and external target groupsN and canal. This includes the conception and the production of moving picture contributions with the goal of the permanent further development and transformation of moving picture formats in German and English language. Current developments and trends as well as changing visual habits and expectation horizons in the field of moving pictures and social media must be taken into account.
DB is partially implementing the content from the corporate market, partly from all the business segments in moving picture formats, and reflects the diversity of the group, but always pays for the brand positioning.
The target groups are primarily the general public, journalists, opinion leaders And customers (B2C and B2B) as well as the current and potential Mitarbeiter. For external communication, DB uses moving pictures to showcase the strategic focus and lighthouse themes and to inform, advise and entertain on current topics and developments within the Group. In addition, offers and products are to be advertised. Internal communication serves as a moving picture for information, training and motivation of employeesThe productions are shown on different external and internal channels. External DB canals are currently: deutschebahn.com, YouTube, facebook, Instagram, Twitter. The films are also used at press conferences, product presentations, events and trade fairs. In addition: online banner, TV, PreRoll, POS, OOH and Infoscreen, cinema, football stadium ... The most important internal channel isT "DB Planet", DB's corporate network / social intranet.
As a strategic foundation Deutsche Bahn's brand positioning is based on the motto "Performance that Moves" the Deutsche Bahn brand is powerful, human and shaping become. At the same time, the railway will be part of the multi - year quality program "Zukunft Bahn" forTheir customers more relaxed, simpler, more comfortable and more appealing.
The requirements for the design and implementation of the productions vary according to the target group and target position. An integral part of the concept of a moving picture contribution is the increase in the realm range and the distribution through targeted preparation for different channels.-As adequate content must be available for hearing restrictions. Technical requirements must also be fulfilled (eg machine readability, audio description, subtitling for hearing and hearing persons). The tender comprises both individual productions and productions as part of PESO-oriented Kamcampaigns. (PESO = Paid-Earned-Shared-Owned model).
For the creation of moving images in different formats, the DB assigns framework contracts that cover the following activities:
1. Performance High quality filmed productions:
product film / documentation / film / postproduction / media training
2. Main focus: "FastlThe bidder's portal.
A) A declaration of the bidding must be given. The form drawn up by the customer must be used. These will be presented as a submission to the bidders' portal http://www.deutschebahn.com/bieterportal, as specified in section I.3), under the documents deposited there under this publication no. 17FEA27371.
B) It is a contractTo issue a statement. The form drawn up by the customer must be used. This will be presented as a submission to the bidders' portal given at point I.3) http://www.deutschebahn.com/bieterportal under the documents deposited under this publication no. 17FEA27371.
C) Extract from the commercial register (Not older than three months)E for the deadline for submission of applications for participation). In addition, the conditions under III.1.2 et seq. Apply. For participation in the award, participation requests are initially requested. The customer shall provide an electronic fill-in aid (excelabelle) for each applicant. For the participation in this award, the electronic filling-in assistance for the participation application is required(The download of an Excel file).
The project number to be selected on the bidder portal is: no. 17FEA27371.
Each applicant must have received the electronic completion aid from the applicant (iM excel file / MS2010 format) and must be placed on the platform by the client no later than 26.06.2017 (12:00 pm).
In addition, the client requests that the application form be submitted in 3 copies in DIN A 4 office folders as well as Three times in electronic form as a data carrier (USB-Stick) to the client at the address given below. Allowed DatEiformate: Word, Excel and PowerPoint and mp4.
- Workplanes are to be submitted in the original if possible.
If performance reports are required, these must also be transferred in electronic form (usual MSOffice file formats, which are therefore legible). If paper documents are additionally requested, the format DIN A 4 must not be exceeded (ieIf questions are to be asked when filling out the application form or when preparing all documents for the application for participation in the contracting entity, they must be deposited on the contractor's tender platform (for project number 17FEA27371) These questions will be answered centrally there from 29.05.2017 unD are only visible on the award platform (after successful registration).
The minimum requirements to be fulfilled are to be taken into account when completing the application: IV.2.2) is the closing date for the receipt of applications for participation. A submission to this date is not permitted.
For the participation in the award wIn the first instance. For the participation applications the electronic filling-in assistance (Exceltabelle) of the client must be completed otherwise they will not be taken into account.
The client provides this filling aid on its tender portal https://bieterportal.noncd.db.de/Portal/ to each applicant for download Those on the tender portal(Eg in the form of an e-mail)
Each applicant must fill in the electronic filling-in application of the application for participation (in the Excel file) made available by the contracting authority and submit it to the client by 26 June at the latest .2017 (12:00) with all required proofs, explanations, etc. on the platformThe tenderer must register and register on the Platform of the portal. Contrary to the information given under I.3), the application for participation must not be submitted in the original at the contact point. However, it is also requested to sign the application form in print form and on the data carrier (including the scripts and attachments and the ExceltaBelle of the customer Number of USB sticks: 1) to be handed over to the post office of the following address by 27.06.2017:
Deutsche Bahn AG,
Procurement advertising and marketing GS.EA 33,
Caroline-Michaelis-Strasse 5-11,
To be hired by: Rathmann, Klemens,
10115 Berlin,
Germany
The other 2 copies of the application form must be in print form and on data carriers (including the possibly gescaCertificates and attachments and the excise chart of the customer to be completed Number of USB sticks: 2) to be submitted at the following address:
Deutsche Bahn AG
PRPlease note that only the application for participation as described above must be submitted at the above date. A tender fee is not permitted at this time. The tender documents (eg contract forms, GTCB, EVB, service description, etc.), which are to be called up at the tender platform, are at this time only for the detailed information on UmfanG, content of the contract.
Only those applications from applicants or applicant groups which meet the above requirements and are therefore suitable to perform this service will be selected. If more than 8 applications are submitted per performance level, which meet the requirements of the participation, the applications for participation of the appropriate applicants will be consideredH of the corresponding characteristic expression or of the said requirements according to the criteria mentioned under the paragraphs and converted into a ranking. The best candidates (planned minimum number 3 vs. max. 8 per performance focus) of the suitable applicants for submitting an offer (the separate briefing task will be obtained after the participation competition, if the Confidentiality
A pitch fee will be communicated to the selected bidders within the framework of the invitation to tender, provided that we believe that the offer to be made by the supplier at a selected service center will be associated with a special expense (pitch- Effort depends on the briefing task)-We reserve the right to invite the best (in each case a maximum of 5 bidders per priority) to an on-site presentation
Internet address (URL): http://www.deutschebahn.com/bieterportal
Directive: Classical Directive (2014/25/EU)

Documents

 Tender Notice