Contract notice: Advertising and marketing services Tender, Germany - 37984992

Procurement Summary

Country : Germany

Summary : Contract notice: Advertising and marketing services

Deadline : 13 Dec 2019

Other Information

Notice Type : Tender

TOT Ref.No.: 37984992

Document Ref. No. : 540006-2019

Competition : ICB

Financier : Self Financed

Purchaser Ownership : -

Tender Value : Refer Document

Purchaser's Detail

Purchaser : KFW BANKENGRUPPE
Office Name: KfW Bankengruppe
Address: Palmengartenstr. 5-9
Town: Frankfurt-on-Main
Postal Code: 60325
Contact Point: Pak, Moon-Sung

Phone: +49 6974310
Fax: +49 6974314223
Germany
Email :vergabestelle@kfw.de
URL :http://kfw.de

Tender Details

Object of the contract
Advertising and marketing services

Description: Contract notice: Advertising and marketing services

Authority Type: Body governed by public law
Contact Nature: Services
Procedure: Competitive procedure with negotiation
Document: Contract notice
Regulation: European Union, with participation by GPA countries
Award criteria: The most economic tender
CPV code: 79340000, 79340000
CPV Description: Advertising and Marketing Services.

Content Marketing

Reference Number: KfW-2019-0029

Integrated content marketing management from strategy development, conception and creation to implementation, consulting, placement and performance measurement.

The contractor`s capabilities includes integrated content marketing management from strategy development, conception and Kreation over the implementation up to the consultation with placement and success measurement. The contractor presents the sometimes complex facts about appropriate content marketing measures target group-oriented, descriptive and comprehensible. For this a profound expertise in the areas of content creation and content distribution is just as essential as a deep understanding of the KfW, The contractor develops content marketing measures for KfW as well as partners of KfW (eg commercial banks, savings banks, cooperative banks, direct banks, building societies, insurers, other financial intermediaries and other cooperation partners ) are used. Individual content marketing building blocks or togetherConcluded content marketing packages transport topics and contents of KfW and must be usable in different forms of publication in the channels suitable for KfW communication according to the customer journeys of the respective target group.

The focus of the measures is on the information and usage behavior of the target groups on digital elements, but includes depending on geTouchpoints also use offline formats.

(More detailed information can be found in the description of services.)

1) Net annual turnover in the scope of the contract in the last 3 completed business years:

The proof of suitability must be provided by self-declaration. For this purpose, the information required on the bidding platform of the KfW in the Bid Wizard in the "Selection criteria" tab is ei

2) Insurance cover:

The proof of suitability is to be provided by self-declaration. For this, the information required on the bidding platform on the KfW tendering platform must be entered in the "Selection criteria" tab.

1) The application form can only be submitted via the bidder portal, available at https://ausschreibungen.kfw.de Further details and specifications can be found herePlease indicate the conditions of application in the tender documents. For the submission of the tender, you must register and log in as a candidate;

2) KfW checks the suitability of the applicants on the basis of self-explanations of the eligibility criteria. The applicant, the applicant community and any other company which the candidate uses to prove his / her suitability must, as proof, if there are no reasons for exclusion according to - 123, 124 GWB it is necessary to hand in a personal statement in the bid assistant.


Internet address (URL): http://kfw.de

Documents

 Tender Notice