Contract notice: Advertising and marketing services Tender, Germany - 27649586

Procurement Summary

Country : Germany

Summary : Contract notice: Advertising and marketing services

Deadline : 12 Nov 2018

Other Information

Notice Type : Tender

TOT Ref.No.: 27649586

Document Ref. No. : 448661-2018

Competition : ICB

Financier : Self Financed

Purchaser Ownership : -

Tender Value : Refer Document

Purchaser's Detail

Purchaser : VBB VERKEHRSVERBUND BERLIN-BRANDENBURG GMBH
Office Name: VBB Verkehrsverbund Berlin-Brandenburg GmbH
Address: Hardenbergplatz 2
Town: Berlin
Postal Code: 10623
Contact Point: VBB Verkehrsverbund Berlin-Brandenburg GmbH


Fax: +49 3025414215
Germany
Email :vergabe@vbb.de
URL :http://www.VBB.de

Tender Details

Object of the contract
Advertising and marketing services

Description: Contract notice: Advertising and marketing services

Authority Type: Other
Contact Nature: Services
Procedure: Competitive procedure with negotiation
Document: Contract notice
Regulation: European Union, with participation by GPA countries
Award criteria: The most economic tender
CPV code: 79340000, 79342000, 79341100, 79341000, 79341200, 79341400, 79340000, 79342000, 79341100, 79341000, 79341200, 79341400
CPV Description:

Marketing services.

Advertising consultancy services.

Advertising services.

Advertising management services.

Advertising campaign services.

Full-service agency

Within the scope of its marketing and communication tasks, VBB GmbH provides a full-service agency with the advisory services, conceptual and creative support. It should provide consulting services and Kwithin a framework contract.

Components of the framework contract with the full service agency are u. a.:

Advice Services:

- for the further development and design of the brand and brand values of the VBB or the VBB GmbH,

- for the further development of a uniform picture language over all communication channels of the VBB GmbH,

- for a cross-border Content strategy of the digital presence of the VBB or the VBB GmbH,

- for superior concepts, campaigns and campaign modules, which can be used by the transport companies,

- for concept development and implementation of individual measures and projects,

- for corporate design -Development and measures,

- for selection, recommendation and accompaniment of printers, photographers, Fotodatenba

for market analysis, competitor analyzes, target group analyzes and - for media services such as media planning or media billing.

creative services:

- for advertising campaigns, image and product advertisements,

- for print media (including set, layout design, Text and image processing) as well as the adaptation to online media,

- for digital and audiovisual media (eg websites, social media, radio, TV and cinema or POS measures), - for advertising material and giveaways, - for staged or documentary photographs (eg Persons, events, urban objects, landscapes or traffic) as well as illustrations,

- for corporate design development and measures,

- for CMR measures / direct mailings.

WeiOther partial services that must be provided within the framework of a full-service agency can be assigned. In addition, the agency is to support the VBB GmbH in the commissioning of third-party production services (third-party services, for which a service fee according to item 4 LV is provided) by separate agreement and if necessary, not by the agentur itself can be provided. These include deliveries up to 2 500 EUR net or services up to 10 000 EUR net. Here are at least 3 offers to get. The offers have to be submitted to VBB GmbH and agreed upon before being commissioned by the agency.

Proof of entry in the trade or professional register

Short company profile, in particular concerningBusiness activity, number of employees and structure, company structure and, if applicable, group affiliation (corporate links, but also other financial participations or economic links, in particular loss assumption obligations, letters of comfort or other financial hedges via a parent company). The applicants have in-In particular, it must be demonstrated in this context that they are guaranteed institutional neutrality and impartiality when executing the order.

Declarations of self - exclusion pursuant to -- 123, 124 GWB

Declarations of conformity with - 23 of the Act on Compulsory Working Conditions for Cross - Border Services (AEntG), - 21 of the Law on Regulation of a general Mindestlohns (Minimum Wage Act MiLoG), - 21 of the Law on Combating Illegal Employment and Illegal Employment (Schwarzarbeitsbekaempfungsgesetz SchwarzArbG), - 98 c Residence Act (AufentG).

Information on total turnover in the last 3 business years and turnover with comparable services in the last 3 business years (2017, 2016, 2015, unless 2017 completed: 2014)

The companies are obliged to inform themselves about the tender documents by the client during the award procedure under https://www.vbb.de/beschaffung about bidder information and changes / additions. Bidders who inform the client of their fax number or e-mail address will be informed by the client about the publication of bidder information.

For den Application for participation must be submitted using the form available for participation at https://www.vbb.de/beschaffung. The request to participate must be submitted in a sealed envelope by the deadline specified in IV.2.2. The envelope is to be marked "Do not open, contains participation documents. Contract number 12/2018 Expiry of the deadline for participation applications: 12.11.2018, 12.00 pm "


Internet address (URL): http://www.VBB.de

Documents

 Tender Notice