Procurement Summary
Country: Germany
Summary: Award of a Framework Agreement by Tourismus, Freizeit & Kultur Gmbh Kühlungsborn: Services of a “Creative Lead Agency”
Deadline: 10 Jul 2026
Posting Date: 09 Jul 2026
Other Information
Notice Type: Tender
TOT Ref.No.: 144800233
Document Ref. No.: 472912-2026
Competition: ICB
Financier: Self Financed
Purchaser Ownership: Public
Tender Value: EUR 350000
CPV Classification
79340000 - Advertising and marketing services
Purchaser's Detail
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Tender Details
Award of a framework agreement by Tourismus, Freizeit & Kultur GmbH Kühlungsborn: Services of a “creative lead agency” Award of a framework agreement by Tourismus, Freizeit & Kultur GmbH Kühlungsborn: Services of a “creative lead agency” 1. Objective Tourismus, Freizeit und Kultur GmbH Kühlungsborn (TFK) intends to commission an external creative agency as lead agency for the strategic further development of the Kühlungsborn tourism brand. The aim is to develop a clear, consistent and sustainable brand and communication strategy as well as the conception and implementation of an integrated, cross-channel campaign to strengthen brand awareness and brand positioning. The collaboration takes place within the framework of a multi-year framework agreement with project-related individual calls. The remuneration is based on the prices stated and added in the price sheet. The service requirement is spread over the entire contract term of three years. In the first During the contract year, the focus is on strategic and conceptual services as well as the development of central campaign approaches. In the following years, the measures developed will be implemented, further developed and adapted. 2. Communication goals The aim of the commission is to develop consistent, high-quality and differentiating brand communication for the Kühlungsborn destination. The communication should be in Kühlungsborn as a modern, high-quality...
Document Type: Contract Notice Reference Number: POL-2026-06-05-B Contract Type: services Estimated Value: 350000 - EUR Authority Type: pub-undert-ra Doc Title: Award of a framework agreement by Tourismus, Freizeit & Kultur GmbH Kühlungsborn: Services of a “creative lead agency” Dispatch Date: 2026-07-07 Publish Date: 2026-07-09 Submission Date: 2026-07-10
Documents
Tender Notice