Procurement Summary
Country : DR Congo
Summary : Anti-Malarial Therapies Marketing Strategy
Deadline : 28 Dec 2023
Other Information
Notice Type : Tender
TOT Ref.No.: 93681874
Document Ref. No. : 0002005837
Financier : World Bank (WB)
Purchaser Ownership : Public
Tender Value : Refer Document
Purchaser's Detail
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Login to see detailsTender Details
Expression of Interest are invited for Anti-Malarial Therapies Marketing Strategy
Description
IFC is supporting a Company based in the Democratic Republic of Congo (DRC) that produces quinine, the well-known anti-malaria medicine.
IFC wishes to engage a consultant/consulting firm (the “Consultant”) to work closely with the Company to develop a new marketing strategy for increasing the Company-s domestic sales, by a minimum of 30%, through expanding regional coverage, raising awareness, introducing new products, and upgrading its products presentation (“the Project”). Key Project objectives include the following:
· Provide an overview of the domestic market landscape for suppliers and distributors of anti-malarial therapies in the DRC;
· Provide a SWOT (Strengths, Weaknesses, Opportunities, and Threats) analysis of the Company-s current marketing strategy (pricing policy, product category, packaging); and
· Provide a new marketing strategy that will aim to increase its visibility and sales in the country.
The estimated time frame for this assignment is twelve (12) weeks and the Consulting firm will be expected to travel to the country for engagements with key sector stakeholders.
Category
· 90 - CONTRACT CONSULTANTS
Project Country
· CD - Congo (Democratic)
Capabilities
· Agriculture, Fishing and Forestry: Agricultural Extension, Research, and Other Support Activities
Material Group
· 90.44 - OPERATIONAL - PROFESSIONAL SERVICES
This procurement is for legal services (Please upload the clearance from your Legal representative before proceeding with the engagement of Legal Services.)
Publication Date: 12/12/2023 12:00 AM EST
EOI Deadline: 12/28/2023 11:59 PM EST
Documents
Tender Notice