Agency Services - Influencer Framework Agreement Tender - 147577495

Procurement Summary

Country: Germany

Summary: Agency Services - Influencer Framework Agreement

Deadline: 21 Sep 2026

Posting Date: 20 Aug 2026

Other Information

Notice Type: Tender

TOT Ref.No.: 147577495

Document Ref. No.: 575723-2026

Competition: ICB

Financier: Self Financed

Purchaser Ownership: Public

Tender Value: Refer Document

CPV Classification

79340000 - Advertising and marketing services
79342000 - Marketing services
79000000 - Business services: law, marketing, consulting, recruitment, printing and security

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Tender Details

Agency services - influencer framework agreement Stuttgarter Straßenbahnen AG (SSB) intends to conclude a framework agreement with a qualified influencer agency. The subject of the service is the conception, planning, control and Implementation of influencer marketing campaigns including influencer management, content production, contract management as well as monitoring and reporting. The aim is authentic and target group-oriented communication, especially around this DeutschlandTicket, strengthening the SSB brand and supporting employer communication to address potential employees. Stuttgarter Straßenbahnen AG is writing one as part of a Europe-wide procurement process Framework agreement for influencer marketing services. The commissioned agency should support the SSB in the operational and conceptual implementation of influencer campaigns and thereby transform existing communication and marketing strategies into effective, Translate target group-oriented measures. The scope of services includes, in particular, the development of campaign concepts and content strategies, the identification and support of suitable influencers, the implementation of price and contract negotiations, the control of content production, quality assurance and release coordination as well as KPI-based monitoring and reporting of campaign results. In addition, services in the area of ​​influencer relations...
Document Type: Contract Notice Reference Number: 039-2026-0004 Influencer Agentur Contract Type: services Doc Title: Agenturdienstleistungen - Rahmenvertrag Influencer Dispatch Date: 2026-08-19 Publish Date: 2026-08-20 Submission Date: 2026-09-21

Documents

 Tender Notice