Website and Creative Agencies to Uplift Taadudiya's Platform Tender, Lebanon - 72331062

Procurement Summary

Country : Lebanon

Summary : Website and Creative Agencies to Uplift Taadudiya's Platform

Deadline : 04 Oct 2022

Other Information

Notice Type : Tender

TOT Ref.No.: 72331062

Document Ref. No. :

Financier : Self Financed

Purchaser Ownership : Public

Tender Value : Refer Document

Purchaser's Detail

Name :Login to see tender_details

Address : Login to see tender_details

Email : Login to see tender_details

Login to see details

Tender Details

Request for proposals are invited for Website and Creative Agencies to Uplift Taadudiya's Platform.

Closing Date: Tuesday, 04. Oct 2022

Intervention Sector(s): Communications & Media

About Adyan Foundation:
Adyan is a Foundation for diversity, solidarity and human dignity. Registered as an NGO in Lebanon, Adyan works locally, regionally and internationally for pluralism, inclusive citizenship, community resilience, and spiritual solidarity, through home grown solutions in Education, Media, Policy, and intercultural and interreligious relations. Adyan is registered in Lebanon as a non-profit and non-governmental organization (NGO), under registration number 1103 by a ministerial decree dated 18 September 2008.

Adyan has been promoting a culture of accepting difference for several years now through different innovative approaches.

As such, in 2017 Adyan Foundation launched “Taadudiya” digital platform to encourage people to value inter-religious diversity in Lebanon, across the MENA region and globally by publishing content that varies from opinion articles to video interviews and short films.

About Taadudiya-s mission and key messages:
Foster a culture of accepting difference
Value diversity in Lebanon and across the MENA region
Inspire hope, courage and peace against hate speech and extremism
Raise awareness about religious differences and freedom of beliefs
Highlight the impact and importance of interreligious and intercultural dialogue
Dig deeply into ethnicities, minorities, nationalities, migrations, refugees, and women rights
Tackle global and current issues (breaking news) subject to public opinion
Enhance critical thinking, positive approach, better understanding and interpreting religion


Scope of Work:
Adyan Foundation is requesting proposals from website and creative agencies to uplift the brand of this digital platform, provide web development and support as well as plan for an efficient digital media strategy that includes dispatching web-based newsletters. Also, a creative director is needed to revamp Taadudiya-s brand, uplift its website in terms of layout, colors, fonts, banners, etc..



Agency-s Responsibilities:
Digital media planning to ensure high visibility, reach, and engagement

Brand identity: fonts, color palette & mood board
Revamp Taadudiya-s website according to the branding guidelines
Establish a closed loop social media strategy and guidelines (tone of voice, identify brand campaign trends and best ways to promote our content on new digital tools, etc)
Reach KPIs established in coordination with Adyan Communication team.
Present performance results in a clear, easy-to-understand manner.
ExECUTION

manage preset campaigns, including but not limited to account setup and paid ads while targeting the audiences who are interested in Taadudiya-s key messages.
Monitor performance of campaigns and drive activities to improve performance for optimal ROI
Host and provide technical support to Taadudiya-s website
How to apply
All submitted proposals should include agency-s portfolio, a detailed description, budget and action plan. Budget ranging between 7000 and 8000 USD. It is expected that the initial implementation starts by end of October.

Please submit to media@adyanfoundation.org your proposals before 04/10/2022.

Technical questions concerning this solicitation should be directed to media@adyanfoundation.org

Documents

 Tender Notice