Wcc Bus Marketing Campaigns 2026 Tender in United Kingdom - 138011105

Procurement Summary

Country: United Kingdom

Summary: Wcc Bus Marketing Campaigns 2026

Deadline: 21 Apr 2026

Posting Date: 18 Mar 2026

Other Information

Notice Type: Tender

TOT Ref.No.: 138011105

Document Ref. No.: WAR - 0054

Competition: ICB

Financier: Self Financed

Purchaser Ownership: Public

Tender Value: Refer Document

CPV Classification

79340000 - Advertising and marketing services

Purchaser's Detail

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Tender Details

Use of public transport, particularly bus services, has been in decline in the UK for a number of years running up to 2020 and the COVID-19 pandemic. This trend has been reflected across all demographics. Nationally, to try and increase the number of people using bus travel, the Department for Transport is running a £3 Adult Single Bus Ticket flat fare pilot across the UK, which will run until at least March 2027. This is an opt in scheme for bus operators who are compensated for signing up to the scheme. In December 2022, Warwickshire County Council formed The Warwickshire Enhanced Partnership for Buses, signed up to by all bus providers in the County and which aims to support the improvement of bus services across Warwickshire and provide residents with a viable, affordable and environmentally friendly alternative to car travel. Following an extensive branding exercise, it was decided that The Warwickshire Enhanced Partnership for Buses would be branded as Warwickshire Buses. The only data available on bus usage is provided by Stagecoach (which covers c.80% of bus usage in Warwickshire). This shows a decline in passengers and journeys: WarwickshireBuses_StagecoachUsageData.xlsx Between April 2024 and December 2025, the Council worked with an external agency to deliver a young person (aged 14 to 24) bus marketing campaign - "Get the Bus with Two/A Few Squid". The scope of this campaign was to deliver a digital marketing and advertising campaign, which resulted in an increas...

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