*UPDATED* Marketing Automation Software Tender in USA - 23725232

Procurement Summary

Country: USA

Summary: *UPDATED* Marketing Automation Software

Deadline: 31 May 2018

Posting Date: 30 May 2018

Other Information

Notice Type: Tender

TOT Ref.No.: 23725232

Document Ref. No.: 130-WTCC558-2018

Competition: ICB

Financier: Self Financed

Purchaser Ownership: -

Tender Value: Refer Document

CPV Classification

48480000 - Sales, marketing and business intelligence software package
79340000 - Advertising and marketing services

Purchaser's Detail

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Tender Details

Tender are invited for Acquire a Software as a Solution (SaaS) for marketing automation that integrates with SalesForce. This solution must be able to support complex conditional workflows based on automated criteria-based triggers. The purpose of this solution is to leverage prospective and existing customer data more effectively at scale to build brand awareness and drive enrollment growth into college programs. To accomplish this, the marketing automation solution must track activities and integrate with existing systems to enable a holistic view of customer engagement data. The term shall be one (1) year, and will expire upon the anniversary date of the effective date unless otherwise stated in the Notice of Award, or unless terminated earlier. The State retains the option to extend the Agreement for two (2) additional one (1) year periods at its sole discretion. See attached file.
Notes : Written questions concerning this RFP will be received until May 23, 2018 at Noon Eastern Standard Time.

Documents

 Tender Notice