Procurement Summary
Country: USA
Summary: Target Audience Market Research for the U.S. Embassy/Consulate in Ecuador
Deadline: 15 Sep 2025
Other Information
Notice Type: Tender
TOT Ref.No.: 125414122
Document Ref. No.: PR15551249
Financier: Self Financed
Purchaser Ownership: Public
Tender Value: Refer Document
Purchaser's Detail
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Login to see detailsTender Details
Description
Target Audience Market Research for the U.S. Embassy/Consulate in Ecuador
The U.S. Embassy in Ecuador seeks to contract a company to conduct public opinion research in Quito, Guayaquil, and Manta on key strategic messaging themes. The objective of this research is to understand and measure the factors affecting local public opinion and attitude on specific topics involving the partnership between the United States and Ecuador across public, private, and civil society entities. Due to the nature of the scope of work, the company will work closely with the Public Diplomacy Section (PDS) in drafting the target audiences and specific questions to conduct qualitative and quantitative research.
Service specifications will include:
· Compensation for Project Coordinator, Field Manager, Analyst, Interviewers, and Supervisors.
· All travel costs associated with research including airfare, lodging in Quito, Guayaquil, Manta, and per diem.
· Conduct qualitative research via focus groups and interviews with residents of Quito, Guayaquil, and Manta. The company will provide modest compensation for participants, which should be accounted for in the proposed budget.
· Produce a “flash” report that will allow the U.S. Embassy and Consulate and the company to design a questionnaire to be deployed immediately after the focus groups and the interviews.
· Conduct quantitative Computer Assisted Personal Interviews surveys, or similar assessment tools, for three cities using a digital device to record each answer on a private online platform.
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· The provider will submit a final report to the U.S. Embassy and Consulate three weeks after the conclusion of field research, which will include comprehensive data on public opinion, the provider-s analysis of trends and tendencies, and recommendations for integration of analysis into strategic communications campaigns.
· The company will present their findings and report during a one-day ...
Active Contract Opportunity
Notice ID : PR15551249
Related Notice
Department/Ind. Agency : STATE, DEPARTMENT OF
Sub-tier : STATE, DEPARTMENT OF
Office: US EMBASSY QUITO
General Information
Contract Opportunity Type: Solicitation (Original)
Original Published Date: Aug 29, 2025 03:43 pm UTC-05
Original Date Offers Due: Sep 15, 2025 04:00 pm UTC-05
Inactive Policy: Manual
Original Inactive Date: Oct 31, 2025
Initiative: None
Classification
Original Set Aside:
Product Service Code: R422 - SUPPORT- PROFESSIONAL: MARKET RESEARCH/PUBLIC OPINION
NAICS Code: 541910 - Marketing Research and Public Opinion Polling
Place of Performance: Quito, EC-P ECU
Documents
Tender Notice
SOW-PR15551249-Market-Research-Project.pdf