Procurement Summary
Country : Ecuador
Summary : Study of the Exposure of Nas to the Marketing of Food and Ultraprocessed Drinks by Digital Means and about the Analysis of the Social Media Platforms of Breast Milk
Deadline : 24 Apr 2025
Other Information
Notice Type : Tender
TOT Ref.No.: 117854323
Document Ref. No. : LRPS 2025 – 9196522
Financier : United Nations International Children's Emergency Fund (UNICEF)
Purchaser Ownership : Public
Tender Value : Refer Document
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GENERAL OBJECTIVE: Identify, characterize and analyze digital marketing practices that are using the main companies of ultraprocessed products and drinks, including commercial childrenNational Digital Marketing Ecosystem and the use they make of these the NNYA and their parents/mothers/caregivers. Evaluate the campaigns of the main national brands, collecting information from advertising agencies, social networks and identifying relevant content to determine what thedifferent age groups (children and adolescents). Mapear the exhibition and interaction with the digital marketing of ultraprocessed products and drinks experienced by NNYA. Characterize digital marketing practices of the main brands of ultraprocess products and drinks throughReal -time screen captures on NNYA mobile devices. Generate public policy recommendations around the regulation of digital marketing of ultraprocess products and drinks. Analyze the information of the social networks platforms of the main basis of substitutesof breast milk.
Publish Date: 25-Mar-2025
UN Orgnization: UNITED NATIONS INTERNATIONAL CHILDREN'S EMERGENCY FUND (UNICEF)
Type of Notice: Request for proposal
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