Study and Analyze the Performance of the Identity of the Asir Region As a Tourist... Tender

Procurement Summary

Country : Saudi Arabia

Summary : Study and Analyze the Performance of the Identity of the Asir Region As a Tourist Destination and Its Marketing Campaigns

Deadline : 06 Apr 2024

Other Information

Notice Type : Tender

TOT Ref.No.: 98366949

Document Ref. No. : ASDA-00377

Competition : ICB

Financier : Self Financed

Purchaser Ownership : Public

Tender Value : Refer Document

Purchaser's Detail

Purchaser : ASIR REGION DEVELOPMENT AUTHORITY
Saudi Arabia
[Disclaimer: For Exact Organization/Tendering Authority details, please refer the tender notice.]
Saudi Arabia

Tender Details

Study and analyze the performance of the identity of the Asir region as a tourist destination and its marketing campaigns
The purpose of the competition: As the General Administration of destinations, as the General Administration of Tourist destinations at the Asir Region Development Authority aims to develop, support and market the Asir region as a tourist destination, this project aims to track and measure the performance of identity and the extent of the impact and effectiveness of tourism marketing campaigns in promoting the region through an existing methodology On an analytical study of the current situation and comparison with the targeted markets and destinations, how to enhance these campaigns and provide recommendations for the aspects of improvement in them. Project objectives: • Establishing a comprehensive plan and framework for standards and a methodology that tracks the performance of the identity of the Asir region as a Brand Tracking. • Providing an analytical study on competing markets and destinations. • Applying methodologies to measure awareness and knowledge of identity through different population categories, regions and audiences targeted. • Evaluating the impact and effectiveness of initiatives and marketing campaigns across various communication channels. • Analysis of the performance of marketing campaigns based on the pre -determined reference standards in the framework of work. • Providing a basic report that collects data from various sources to analyze the general performance of identity through campaigns and marketing initiatives. • Providing monthly reports that include: the general performance of identity according to reference standards (consciousness -
The value of competition documents: 1000.00 riyals
Reference number: 240239015833
Competition number: Asda -00377
Competition type: General competition
Competition case: accredited
Place of implementation: Inside the Kingdom, Asir Abha region

Documents

 Tender Notice