Strategic Purpose Engagement Audience Mobilization Tender - 146003064

The UNITED NATIONS INTERNATIONAL CHILDREN'S EMERGENCY FUND (UNICEF) has issued a Tender notice for the procurement of a Strategic Purpose Engagement Audience Mobilization Services - 503934 in the USA. This Tender notice was published on 27 Jul 2026 and is scheduled to close on 04 Aug 2026, with an estimated Tender value of Refer Document. Interested bidders can access detailed Tender information, eligibility criteria, and complete bidding documents by referencing TOT Ref No. 146003064, while the tender notice number is UNICEF-PFP-RFPS-2026-503934 and Registering on the platform.

Expired Tender

Procurement Summary

Country: USA

Summary: Strategic Purpose Engagement Audience Mobilization Services - 503934

Deadline: 04 Aug 2026

Posting Date: 27 Jul 2026

Other Information

Notice Type: Tender

TOT Ref.No.: 146003064

Document Ref. No.: UNICEF-PFP-RFPS-2026-503934

Competition: ICB

Financier: United Nations Children's Fund (UNICEF)

Purchaser Ownership: Public

Tender Value: Refer Document

Purchaser's Detail

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Tender Details

UNICEF seeks to establish a Long-Term Arrangement (LTA) with one or more agencies to develop and manage a purpose-led engagement platform that enables brands, corporate partners, creators, influencers, and cultural figures to align with and activate UNICEF's mission through their own audiences, channels, and ecosystems.The selected agency/ies will primarily serve as a strategic partner and advisor, designing engagement frameworks, participation models, narratives, and toolkits that can be used consistently across UNICEF offices and markets worldwide. In addition to strategic guidance, the agency may be requested to provide implementation support under specific call-off contracts.The scope of work includes:- Audience, cultural, and partner research- Strategic engagement framework development- Narrative architecture and messaging strategies- Partnership and stakeholder engagement- Creator, influencer, and cultural ecosystem mobilization- Campaigns, activations, and content development- Measurement, evaluation, and optimization- Thought leadership and visibility initiatives- Training, enablement, and multi-agency coordinationTypical deliverables may include research reports, audience segmentation analyses, strategic frameworks, playbooks, messaging toolkits, partner engagement materials, campaign plans, content assets, training materials, workshops, presentations, and learning reports.UNICEF is looking for agencies with strong experience in purpose-driven strategies, partnership...
Publish Date: 09-Jul-2026 UN Orgnization: UNITED NATIONS INTERNATIONAL CHILDREN'S EMERGENCY FUND (UNICEF) Type of Notice: Request for proposal

Documents

 Tender Notice


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