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WORLD HEALTH ORGANIZATION (WHO) has floated a tender for Strategic Communications Campaign for the Launch of the National Blueprint for Behavioural Insights in Health in Malaysia. The project location is Malaysia and the tender is closing on 19 Aug 2025. The tender notice number is WPRO/2025-08/MYS/275314, while the TOT Ref Number is 124390793. Bidders can have further information about the Tender and can request the complete Tender document by Registering on the site.
Procurement Summary
Country: Malaysia
Summary: Strategic Communications Campaign for the Launch of the National Blueprint for Behavioural Insights in Health in Malaysia
Deadline: 19 Aug 2025
Other Information
Notice Type: Tender
TOT Ref.No.: 124390793
Document Ref. No.: WPRO/2025-08/MYS/275314
Financier: World Health Organization (WHO)
Purchaser Ownership: Public
Tender Value: Refer Document
Purchaser's Detail
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BACKGROUNDIn May 2023, Malaysia played a pivotal role in the adoption of the first-ever World Health Assembly Resolution on Behavioural Sciences for Better Health. This landmark resolution recognizes the critical role of behavioural sciences in shaping health behaviours and addressing public health challenges. In response to this global call to action and the aspirations of the Malaysia Health White Paper, the Ministry of Health Malaysia (MOH), through its Behavioural Insights Unit has developed the first National Blueprint for Behavioural Insights (BI) in Health, with support from WHO. This Blueprint provides a strategic framework to embed behavioural science into health policy and practice, aiming to improve health outcomes through evidence-based, behaviourally-informed interventions. It highlights the importance of shared ownership through the whole-of-government and whole-of-society approaches to addressing the economic, environmental, and social determinants of health.The Blueprint will be launched in September 2025, accompanied by a strategic communications campaign to amplify its reach and impact. WHO Country Office (WCO) Malaysia is seeking a local vendor for the following objectives: (1) to create engaging and visually compelling content for the BI Blueprint launch and communications campaign; (2) to support pre-launch awareness, real-time event coverage and post-launch amplification through social and traditional media; and (3) to ensure consistent, accessible and ...
Publish Date: 13-Aug-2025
UN Orgnization: WORLD HEALTH ORGANIZATION (WHO)
Type of Notice: Request for proposal
Documents
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