Search Engine Optimization Software as a Service Tender - 133711789

Procurement Summary

Country: Canada

Summary: Search Engine Optimization Software as a Service (Saas) Platform Provider

Deadline: 11 Feb 2026

Posting Date: 15 Jan 2026

Other Information

Notice Type: Tender

TOT Ref.No.: 133711789

Document Ref. No.: CR 10-25-1089

Financier: Self Financed

Purchaser Ownership: Public

Tender Value: Refer Document

Purchaser's Detail

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Tender Details

Background and Purpose McMaster is focused on advancing our digital ecosystem, through the identification and delivery of a shared user experience, design, analytics and content management system and the ability to build the University brand and digital channels in a more cohesive, efficient and effective way. A well-developed digital ecosystem will support our ability to improve our global reputation which ultimately will help influence our results in global rankings as well. It will also better profile our research; our academic programs; and our ability to attract top students, faculty and staff. Investing in McMaster-s digital ecosystem will enable us to innovate and iterate for the greater good of the institution.Scope/ObjectiveThe scope of this initiative is to identify, evaluate, and acquire an enterprise Software-as-a-Service (SaaS) platform that enables the organization to effectively optimize its digital content for search engines, improve content visibility, and manage domain authority across all published digital assets. Digital assets and content are published across of hundreds of individual websites and social media channels, and managed by decentralized teams across the organization. The platform must be able to support a large user base of distributed SEO teams with individual access to data across many different content publishers across the university.The platform must support comprehensive SEO capabilities including keyword tracking, backlink analysis, con...
Solicitation Type : RFP - Request for Proposal (Formal) Reference Number : 0000311587 Location : Canada, Ontario, Hamilton-Niagara Peninsula Delivery Point : McMaster University Purchase Type : Duration: 3 years Option: with option to renew for additional 2 years Description : Background and Purpose McMaster is focused on advancing our digital ecosystem, through the identification and delivery of a shared user experience, design, analytics and content management system and the ability to build the University brand and digital channels in a more cohesive, efficient and effective way. A well-developed digital ecosystem will support our ability to improve our global reputation which ultimately will help influence our results in global rankings as well. It will also better profile our research; our academic programs; and our ability to attract top students, faculty and staff. Investing in McMaster’s digital ecosystem will enable us to innovate and iterate for the greater good of the institution.Scope/ObjectiveThe scope of this initiative is to identify, evaluate, and acquire an enterprise Software-as-a-Service (SaaS) platform that enables the organization to effectively optimize its digital content for search engines, improve content visibility, and manage domain authority across all published digital assets. Digital assets and content are published across of hundreds of individual websites and social media channels, and managed by decentralized teams acros...

Documents

 Tender Notice