Search Engine Marketing or Optimization, Digital Tender - 94188666

Procurement Summary

Country: USA

Summary: Search Engine Marketing or Optimization, Digital Display, Video Advertising Service

Deadline: 16 Jan 2024

Posting Date: 23 Dec 2023

Other Information

Notice Type: Tender

TOT Ref.No.: 94188666

Document Ref. No.: SEO-1656

Competition: ICB

Financier: Self Financed

Purchaser Ownership: Public

Tender Value: Refer Document

CPV Classification

79340000 - Advertising and marketing services

Purchaser's Detail

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Tender Details

Search Engine Marketing or Optimization, Digital Display, Video Advertising Service
(1) Vendor needs to provide search engine marketing or optimization, digital display, video advertising service.- To develop and execute search engine marketing/optimization (SEM/SEO) and paid digital advertising (programmatic addressable video and display) activities. These services will complement and support the college-s marketing and communications goals, initiatives, campaigns, and other activities to target and enrol prospective students.
- Search Engine Marketing/Search Engine Optimization (SEM/SEO)- Develop and execute a full-funnel, omni-digital-channel comprehensive SEM/SEO plan for the annual academic year that incorporates on-and-off-page content and technical SEO recommendations to support identified marketing initiatives, goals, and objectives- Advertising and marketing activities which may include sponsorships, out of house, print, traditional broadcast placements, automated emails, and paid social, all of which are planned
- Research, identify, and recommend SEM/SEO strategies and tactics that build brand awareness and drive application and enrolment by identified audiences.
- Strategies and tactics may include keyword identification opportunities to attract relevant traffic to website; site content recommendations; keyword and content performance benchmarking; landing page recommendations; content optimization and testing; identification of remarketing opportunities; and device and geographic targeting and testing
- Develop and support a SEO strategy to ensure ranks highly in organic search on relevant terms and topics. Activities and recommendations may include, but are not limited to, recommending web site alt tags, meta tags, content, on-page optimization, technical SEO recommendations, internal linking, external linking, etc.
- Provide semesterly (Fall, Spring, Summer) “site health checks” for jccc.edu to identify opportunities to improve technical SEO, increase domain authority and increase organic search value
- Develop, manage, and optimize SEM campaigns leveraging tools that include Google Ad-words, Pay Per Click (PPC), display, and video advertisements
- Plan, deploy, and test Google display ad campaigns (both responsive and static display) optimized for audience targets, ad placements, and position
- Track effectiveness of SEM and SEO efforts over time
- Monitor, measure, and optimize performance for continuous improvement across all tactics and channels.
- Provide monthly reports that measure progress on key performance indicators, success metrics, and pre-and post-click data.

Documents

 Tender Notice