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Rfp R005370 Quantitative Market Simulation Tender in USA - 139362048

The CA STATE LOTTERY COMMISSION has issued a Tender notice for the procurement of a Rfp R005370 Quantitative Market Simulation Research Services in the USA. This Tender notice was published on 11 Apr 2026 and is scheduled to close on 07 May 2026, with an estimated Tender value of Refer Document. Interested bidders can access detailed Tender information, eligibility criteria, and complete bidding documents by referencing TOT Ref No. 139362048, while the tender notice number is 0000038834 and Registering on the platform.

Procurement Summary

Country: USA

Summary: Rfp R005370 Quantitative Market Simulation Research Services

Deadline: 07 May 2026

Posting Date: 11 Apr 2026

Other Information

Notice Type: Tender

TOT Ref.No.: 139362048

Document Ref. No.: 0000038834

Competition: ICB

Financier: Self Financed

Purchaser Ownership: Public

Tender Value: Refer Document

Purchaser's Detail

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Tender Details

Description : The California State Lottery (Lottery) is inviting responses from qualified vendors to conduct quantitative consumer research (English Only) studies specifically utilizing spending exercises/market simulations with the following objectives.For Scratchers® concept testing:1. Gain insights into which Scratchers® concept has the greatest potential sales and profit gains if launched.2. Estimate incremental concept trial, playership, sales, profits, and cannibalization at other price points or within the price point from each of the concepts.3. Compare trial, appeal, and interest among the concepts and explore why players liked/disliked them.4. Any other secondary objectives which may be required based on the specific Scratchers® concepts being tested.For Other Market Simulation testing:1. Objectives to be determined on a project-by-project basis but shall be similar in breadth and detail to those listed above for Scratchers® concept testing.At the Lottery's request, the Contractor may be required to provide additional associated services in support of quantitative spending exercise/market simulation research services.The Agreement resulting from this RFP will be for a period of two (2) years with two (2) optional one-year extensions.
Published Date : 04/10/2026 3:40PM PDT

Event End Date : 05/07/20263:00PM PDT

Format/Type : Sell Event

Documents

Tender Notice

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