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RFP-730-UofH-3139 Bauer Graduate Programs Digital Tender - 146296909

The UNIVERSITY OF HOUSTON has issued a Tender notice for the procurement of a RFP-730-UofH-3139 Bauer Graduate Programs Digital Marketing FY26 in the USA. This Tender notice was published on 31 Jul 2026 and is scheduled to close on 20 Aug 2026, with an estimated Tender value of Refer Document. Interested bidders can access detailed Tender information, eligibility criteria, and complete bidding documents by referencing TOT Ref No. 146296909, while the tender notice number is RFP-730-UofH-3139 and Registering on the platform.

Procurement Summary

Country: USA

Summary: RFP-730-UofH-3139 Bauer Graduate Programs Digital Marketing FY26

Deadline: 20 Aug 2026

Posting Date: 31 Jul 2026

Other Information

Notice Type: Tender

TOT Ref.No.: 146296909

Document Ref. No.: RFP-730-UofH-3139

Competition: ICB

Financier: Self Financed

Purchaser Ownership: Public

Tender Value: Refer Document

Purchaser's Detail

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Tender Details

The University invites proposals from qualified firms to provide acomprehensive digital marketing strategy and campaign execution for thegraduate business programs offered by the C.T. Bauer College of Business. Thescope of work will focus on digital advertising and lead generation initiativesdesigned to attract and convert qualified prospective students. Services shouldinclude paid digital campaigns across Meta, Google, LinkedIn, and other sitesthat strategically align with Bauer-s goals; retargeting strategies; audiencesegmentation and targeting; landing page strategy and optimization; conversionrate optimization; search engine optimization (SEO); large language modeloptimization (LLMO); generative engine optimization (GEO); A/B testing andcontinuous campaign optimization; and campaign performance reporting andanalytics. The selected vendor will support efforts to increase high-qualitylead volume, engagement, and conversion throughout the graduate admissionsfunnel while maintaining alignment with the Bauer College brand and enrollmentgoals.
Publish Date: 2026-07-30
Deadline: 2026-08-20

Documents

Tender Notice

ESBD_544369_1785423784474_Event-Summary.pdf

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