Procurement Summary
Country: USA
Summary: Rfp 26-12 Marketing Campaign Effectiveness Study 2026-2028
Deadline: 15 Jun 2026
Posting Date: 16 May 2026
Other Information
Notice Type: Tender
TOT Ref.No.: 141401814
Document Ref. No.: P26002921
Competition: ICB
Financier: Self Financed
Purchaser Ownership: Public
Tender Value: Refer Document
Purchaser's Detail
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Tender Details
Description : The Hawai‘i Tourism Authority (HTA) evaluates its programs based on their impacts and the return on investment of public funds. The purpose of this solicitation is to seek proposals from qualified firms or individuals to design, conduct, analyze, and report on the effectiveness of its paid U.S. and Japan advertising campaigns, including detailed measurements of advertising awareness, travel influence, visitor spending, and economic/tax return on investment (ROI). The study will evaluate the impact of HTA-s calendar year advertising investments within the U.S. domestic and Japan markets.
Department : Business, Economic Development, & Tourism
Category : Goods and Services
Status : Released
Release Date : 05/15/2026
Offer Due Date & Time : 06/15/2026 02:00 PM
General Comments : Please note that the contract start date is an estimated timeframe.
Documents
Tender Notice