Research Consultancy: Brand Equity Study Tender, Canada - 99411151

Procurement Summary

Country : Canada

Summary : Research Consultancy: Brand Equity Study

Deadline : 24 Apr 2024

Other Information

Notice Type : Tender

TOT Ref.No.: 99411151

Document Ref. No. : RFP 2024-0030

Competition : ICB

Financier : Self Financed

Purchaser Ownership : Public

Tender Value : Refer Document

Purchaser's Detail

Purchaser : UNIVERSITY OF ALBERTA
OBrien, Jennifer
Procurement Specialist
Materials Management Building
116 Street & 85 Avenue
Edmonton, Alberta T6G 2R3
Tel: 780-492-3497
Fax: 780-492-0607
Email: jennifer.obrien@ualberta.ca
Region of Delivery : Alberta
Canada
Email :jennifer.obrien@ualberta.ca

Tender Details

This Request for Proposal is being issued on behalf of Marketing Research and Insights (MR&I), a division of the Vice-President External Relations portfolio. The MR&I team is seeking to enter into a long term partnership with an industry expert in brand health measurement to conduct the Brand Equity study, with a potential term of six (6) to eight (8) years. The goal of this project is to track the University-s brand health over time in order to inform strategic, marketing, and branding decisions.
Solicitation Number : RFP 2024-0030
Solicitation Type : Request For Proposal
Closing Date : 04/24/2024 02:00:00 PM Alberta Time
Agreement Type : NWPTA/TILMA & CFTA & CETA & TCA
Commodity Codes : T001AB: Public Opinion Research, Quantitative National
T001AF: Public Opinion Research, Quantitative Western Region
T001A: Public Opinion Research - Quantitative
Category : Services

Response Submission :
Please submit Proposal electronically through the public portal website. See RFP Proposal Submission Instructions for details.

Documents

 Tender Notice